Facebook/Twitter Use May Now Mean More for Google/Bing Rankings

Social Media for SEO is Not Just About Links Anymore

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Disclaimer: This article was originally written before Google made its announcement, and has been updated to reflect that.

Google and Microsoft have both inked deals with Twitter and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.

Google’s Marissa Mayer says, " We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information."

Google’s Announcement:

There is a good chance that Google will be making a similar deal with Facebook, but even if they don’t, their deal with Twitter and Bing’s deals with both make it all the more important for marketers to be found in real-time searches and Facebook/Twitter in general.

Do you spend anytime trying to be found in real-time searches? Discuss here.

A while back WebProNews compiled a list of five tips for getting found in real-time searches, which basically boils down to staying in the conversation for relevant topics that people are searching for. The tips were:

1. Use keywords
2. Talk about timely events
3. Have a lot of followers
4. Promote conversation
5. Include calls to engagement

I elaborated on each of these in the previous article. Social media is viral by nature, and real-time search is nothing more than putting things in chronological order. You have to keep people talking to stay relevant "right now."

That said, we don’t know all the details about how Google and Bing will be integrating its Twitter and Facebook results into the rest of their results yet. Bing has made available a beta tool for people to mess around with for searching tweets with the search engine. "You can now search for what people are saying all over the web about breaking news topics, your favorite celebrity, hometown sports team, and anything else you use Twitter to stay on top of today," says Paul Yiu of Bing’s Social Search team.

Bing - Twitter search

A spokesperson for Microsoft tells WebProNews, more specifically, the new Twitter developments in Bing include:

  • A real-time index of the Tweets that match your search queries in results. This feature makes it easier to follow what’s going on by reducing the amount of duplicates, spam, and adult content. 
  • Giving you the option to rank tweets either by most recent or by “best match,” where we consider a Tweeter’s popularity, interestingness of the tweet, and other indicators of quality and trustworthiness.
  • Providing the top links shared on Twitter around your specific search query by showcasing a few of the most relevant tweets. Additionally, Bing automatically expands those small URLs (like bit.ly) to enable you to understand what people are tweeting about. Instead of showing standard search result captions, we select 2 top tweets to give users a glimpse of the sentiment around the shared link. 

Bing already displays some Tweets for certain people results at the very top of the regular web search results page. That’s a good place to appear. Here is a little info about how they rank tweets in their Twitter search.

Google announced a new Google labs project that injects social media into its own search results. This was also announced at the Web 2.0 Summit. Ben Parr with Mashable has the details from Mayer:

    – The bottom of search results will soon have social networking information from your friends, like their Flickr (Flickr) photos or their status updates. It’s a blended search integration, similar to seeing news or image results.

    – These are pulled from social networks connected to your Google Profile. The more that are connected, the more social information that will appear in search results.

    – They have also improved searching for images using social networks. Images become more relevant using social networking data.

    – It will launch in Google Labs in the next few weeks.

The deals with Microsoft and Google make social media marketing all the more important to marketing in general, and specifically search engine marketing. Where social media has generally fit into the SEO equation thus far, has been the promotion of content, which inspires links and conversation, which can in turn help search engine rankings.

Now, if status updates and tweets become directly integrated into search results in Universal Search-type fashion, it will be not only be about promotion and outside links, it will be about direct exposure right in the results, not unlike the importance of online video right now (as you’re probably aware, videos are often displayed prominently on the first page of Google results).

Now, forgetting about Google for a moment, pretend that the deals with Microsoft  are the only ones that happened. You may also recall that Microsoft has a certain deal in the works with Yahoo. This (if everything goes according to plan) will see Bing results taking over Yahoo’s own. Yahoo may still be controlling the front-end of its search, but Bing will be controlling the back-end. Ranking for Bing will mean ranking for Yahoo.

So with Yahoo, Twitter, and Facebook deals all in place for Bing, getting found in real-time searches may not only mean getting found in Twitter searches, Facebook searches, and such. It may also mean getting found in Bing searches and in Yahoo searches. That’s pretty much the meat of the non-Google U.S. search market.

Now let’s bring Google back into the equation. It has a deal with Twitter and may very well have one with Facebook before long. Kara Swisher who broke the news about Microsoft’s deals says Google’s been talking with both social networks. Still think real-time search and social media are not worth your time?

Do you think deals with Bing and Google will have a big impact on traffic from Twitter and Facebook? Share your thoughts.







Facebook/Twitter Use May Now Mean More for Google/Bing Rankings
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  • http://redown.com usman

    Thank you for this useful information.its working for me.

  • http://www.volgogradobl.ru/economy/ calvinn1

    I don’t like twitter

    • Jonathan

      I agree, I think it is one of the most useless sites around. Do the twits have so little going on in their own lives that they need to know everytime their mates sneeze.

  • http://www.snerdey.com Snerdey

    If Twitter becomes a part of the formula for the search engine results.. then if a company or webmaster does not think it’s important to have a Twitter account then they might be playing with a deck of cards missing a few key players.

    With that said, yes .. this will impact those who Tweet and those who do not.


  • http://www.marketsitepro.com Nick

    I wonder what effect this will have on our society. Are Google, msn, yahoo just adapting to what is already happening, or are they shaping our future? Will companies with money just hire people to tweet for them? or the curve be shaped by those who have the most free time?

    • Guest

      I hate twitter and own a small company and that was exactly my thought… I’ve been ignoring twitter & facebook from a marketing perspective and now I’m thinking how I’m going to need to pay someone to do this crap for me, cause I’m certainly not going to waste my time doing that!

  • http://www.txtfeeder.com Kyle

    would this not cause privacy issues? More so with facebook than twitter. I wouldnt want my FB status updates showing up in google.

    I dont think this helps the end user, the person searching for something. I cant think of any time where I wanted to know what the ‘public opinion’ would be. Seems to me like this would muck up the SERPs.

    • Chris Crum

      As far as privacy, they’ll only use what is already made public.

  • http://www.onestopview.com Christopher

    I do alot of marketing on Facebook including be admin of nearly 300 sizeable dedicated groups. It can only be good news if Facebook becomes more findable within Google searches, especially if they take the whats been made public rather than personnal information. Chris.

  • Buried in the Muck

    While this looks like a good tool for SEO efforts, look at it from the standpoint of a search user.

    It’s already a pain in the a…neck… to search for some business, news, research results, etc. and find 10,000 blog results in the way. How much further will this push really relevant information down in the search rankings?

    I don’t care about opinion. I don’t care about cutesy twits. I want information, and this can only make it more difficult to find worthwhile information.

  • http://www.cargopub.com Gordon

    Do I really need to know that Gregg Harris is having a ham and cheese sandwich today at Harvey’s?

    However, I might be interested in the fact that he was recently appointed CEO of XXXXXXXXXXX, Inc.!

  • http://www.culinaryschoolfinder.com Mike

    Now, not only will the SERPs be cluttered by banal tweets, opinions and status updates by the growing number of online narcissists, soccer moms and ‘casual’ Internet users, but they will also be FLOODED with ‘updates’ by spammers and affiliate marketers galore.

    I hope hope hope in a dorm room somewhere there are some bright kids putting the polishing touches on the next real search engine, because this is quickly getting ridiculous..

    • Sharon

      I agree.

    • Sharon

      I agree.

  • http://www.vicktrade.com Fania

    thanks for sharing. I am glad to hear those news. Then there is more ways we could work for, not only for links.

    • Jlarranaga

      Is it my imagination or when you update your status on LinkedIn regularly, do the search engines find it and boost your organic search.


  • Guest

    This all that we need to clutter up search engine results with more garbage.

    Probably 99% of Twitter tweets are useless nonsense. The same goes for most postings to the FaceBook wall. It is just social chatter.

    How could this possibly be a good thing? Do you really want all of the dribble from social networks to pollute search results?

    • Chris Crum

      Couldn’t you say the same thing about the web in general? There is a lot of useless nonsense out there. It’s hard to say until we really see it in action, but I would assume that they’ll try to keep things relevant.

  • Guest

    Facebook and Twitter provide useless info, why include up to date crap into search engines. It doesn’t matter though…the signing deals are all these companies care about anyway.

    • http://www.dotCOMReport.com ppc tips

      I think the info on Facebook and Twiiter could be useful on search engines. Lets say you are headed on a road trip and you want to know how traffic, road conditions, etc are. You could do a search and find people talking about these things from twitter and facebook in real time.

      • Guest

        Yeah, and I could just go search on twitter for it too… Why muck up the REAL search results for everyone else with babble from twitter & facebook?

  • http://jumbocdinvestments.com/cd_rates_blog CD Rates Blog

    I tested a few searches with the Bing beta. For the ones I did, the info was relevant. I then made a tweet to see how quickly it could be find. It was in about 2 minutes. That was pretty cool.

    The question becomes though, would I have to tweet all day long to stay on top for the phrases we are optimizing for. It just seems like it will be come ridiculous. And how many people would choose a twitter search over a regular search?

    I don’t know, but a new SE is sounding good. For now I’ll play with it and see what happens.


    cd :O)

  • http://www.sweetbusinesses.com Teasastips

    Becoming more engaging, actually becoming a real person on Twitter is what is going to win out in the end. The days of spammers running Twitter are over. Those automated tweets are going to go the way of spam email…straight to the junk folder with very little engagement or activity. This is a good thing!

  • http://www.bmlee.com brian

    man.. this makes me use twitter more often..

  • http://www.sixthsensemarketing.com.au/about/bradley-davis Brad Davis

    Even with real time indexing being a super cool feature of a search engine, I think that the line between disaster and brilliant when including Facebook and Twitter into search results is so fine!

    It would be interesting to see if one search engine didn’t include Facebook and Twitter in search results and see if their market share shifted positively or negatively.

    Personally I think that it is great that it is being included for now to see how it works, but not sure if it should be a permanent inclusion.

  • Rensa

    Why not simply add Twitter Search and Facebook Search?

  • http://www.bimuno.com kumar

    That’s great, both the search engines are implimenting new things

  • http://www.tag44.com Tag44

    Thanks for the post and for sharing the resourceful new about Twitter Facebook importance in the eyes of Google and Bing.

  • http://www.millwala.com/ Mohsin Millwala

    All World information in just one Website:
    This website is help to every one people in worldwide.

    http://www.millwala.com/ . Gold Price, Oil Price, World Stock Exchange, World Record, Earth Quake, World Population, All University, Exhibition, Science, Technology, World Hospital, Books, World Business, World Education, Shopping, Sports, World Video Clip, Computers, Cars, Mobile Set, Library, Video Games, Weapon, All Mountain, World Immigration, Bridal Dress, All Foods, Swine Flu Virus, All Drugs & Much More.

  • http://homebusinesshints.com Chuck Anthony

    Yup, sure do.

  • http://officialsafetyandsecurity.com Official Safety and Security

    It’s all good as far as I’m concerned. Since I use both of these social sites to market my safety and security web site. I think it’s great. Thanks, Chris.

  • http://www.squidoo.com/GoogleSniperReviewed Google Sniper

    I think it will definitely cause an increase in traffic

  • http://www.cactustactical.com Guest

    We automated tweets about 6 months ago. Every single product update created a tweet. Gained followers and traffic out of it. This can only help.

  • http://www.activitymonitoringsoftware.com Sylvain

    Adding tweets to search results is pretty useful imo. Real-time search like search.twitter.com is definitely the future. However, since spammers abound on Twitter, I hope Google’s search results won’t be loaded with junk. Google provides relevant results most of the time. Hope they’ll keep doing so.

  • http://increasetargetedtraffictoyourwebsite.that-is-simple.com/IncreaseTargetedTraffictoYourWebsite/ Yevgeniy

    I am using a nice software for my blogs and each time I post a new information it automaticly posts a “tweet” from my Twitter account about the fresh posts. Nice) Here is a link where you can download it for free : http://www.tweetmyblog.com/?rid=18055

  • http://www.siskiyouwebdesign.com Siskiyou Web Design

    It would be nice to see relevant post listed, but so much of it is just nothing. How do you determine relevancy other than who the sender might be?

  • http://www.webhostinggoodies.com Hgoodies

    Very interesting post. thanks!

  • Jonathan

    I think that unless they have the option to exclude FB and Twitter (which quite frankly is the most useless thing around) in the results then I think this is a really bad idea. When I am searching for information on something I dont really want to get a bunch tweets in the results. However if I want to know what someone thinks about something thenI might.

  • http://www.metalistik.com.au/ Oswaldo Lengacher

    Believed it was genuinely descriptive. I found this great web site in Bing, cheers an excellent deal.

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