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Esquire Embracing E Ink In October

Electronic paper hitting the newsstands

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For their 75th Anniversary, Esquire Magazine plans something special: an electronic paper cover, complete with moving words and images.

People familiar with Amazon’s Kindle electronic book reader will see something familiar when Esquire rolls off the presses with its October issue.

Through a deal with E Ink, and the participation of Ford Motors, Esquire’s 75th Anniversary stands to arrive with a paper cover, powered by a battery, featuring the kind of technology once imagined only in Jetsons cartoons. E Ink’s technology is used in Amazon’s Kindle and other e-book readers.

E Ink said Esquire and its publisher, Hearst, approached the company in the summer of 2007 to work on an electronic paper concept that would be suitable for a print magazine. The new opportunity needed to overcome several challenges, but is now on schedule for debut.

Ford will be the big beneficiary of the buzz behind Esquire’s printing and E Ink’s technology. The auto maker plans to debut its Flex Crossover inside the whiz-bang electronic paper cover of Esquire, in a double-page advertisement.

Esquire plans to take a forward look at the 21st Century from the platform of their electronic paper magazine. Among the ideas we wonder if they will consider, beyond yet another Angelina Jolie cover: making e-paper capable of receiving and displaying Internet content delivered wirelessly.

Esquire Embracing E Ink In October
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