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eBay’s Kijiji US Debut Competes With…eBay

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If opening the Kijiji classifieds site to American users draws business away from Craigslist, eBay stands to lose a little bit too.

eBay's Kijiji US Debut Competes With...eBay
eBay’s Kijiji US Debut Competes With…eBay

The only part of Craigslist that isn’t under Craig Newmark’s ownership belongs to eBay. That 25 percent was picked up by eBay in 2004.

eBay opened Kijiji to the US market, after having operated it internationally since its founding in 2005. Ina Steiner at Auction Bytes said Kijiji users should expect to see something they won’t see on Craigslist, in the form of ads:

eBay has an advertising agreement with Google internationally, but has partnered with Yahoo in the US. So while Kijiji Canada sponsored links are powered by Google, it’s likely any sponsored links on Kijiji’s US site would be powered by Yahoo.

The possibility of eBay trying to streamline Kijiji sales with PayPal seems unlikely. Kijiji display an “Important Safety Warning” on each ad page: “Avoid fraud by meeting all sellers in-person to pay for items. Kijiji does not offer any transaction or payment services.”

Unlike Craigslist, eBay could easily stuff Kijiji with ads for revenue purposes. eBay can also charge for job and real estate ads as Craigslist does in a select few markets. With eBay being a publicly-traded company, they are likely to push for more revenue opportunities with Kijiji than they can with their Craigslist stake.

eBay’s Kijiji US Debut Competes With…eBay
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  • http://craigslistcriticism.blogspot.com/ Delia

    Hi, David! how do you figure that? (re:”The only part of Craigslist that isn’t under Craig Newmark’s ownership belongs to eBay.) D.

  • http://craigslistcriticism.blogspot.com/ Delia

    David, just to clarify, I thought your statement was unfounded — unsubstantiated at a minimum: Craig may well be just a minority shareholder at this point, owning something in the vicinity of what ebay owns (at a minimum, it seems that aside from the 25% he appears to have given to Phillip Knowlton, he gave craigslist shares at least to two more people: Nancy Melone — the former craigslist CEO — and Jim Buckmaster — the current craigslist CEO) D.

  • http://www.nortad.com Toronto Free Ads Posting Provider

    Ebay monetizing kijiji with adsense or may clickbank affilate ads does not suit the giant brand.Only streamlining with paypal or some other payment platform will make it harmonious with the company’s brand.Craiglist has all the options,monetizing with direct advertisers ads or ad networks will make no differnce to his model