eBay Warned About Misleading Ad

Discount claim distorted

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A British advertising watchdog has told eBay to stop claiming it offers brand new items for 25 percent less than retail stores.

The Advertising Standards Authority (ASA) said Wednesday, that eBay’s posters claim a 25 percent discount was misleading because it did no provide enough details of how the comparison pricing was conducted.

eBay hired a third party company to compare prices on certain items sold on its site and at major British retailers Debhenhams and John Lewis.

eBay Misleading

"Because an average had been taken of all the stores prices, it was possible that one store could have been regularly cheaper than eBay, or regularly much closer in price to eBay," the ASA said.

"We considered that, although it might be the case that eBay was cheaper than some high street stores for some new products, the evidence was not sufficient to support such an absolute claim that eBay was cheaper than all high street stores for all new products."

The ASA also pointed out that eBay did not make clear that items such as furniture, luggage, desktop computers, toys and games had not been included in the comparison and said the ad must not appear again.

"Because the small print was of insufficient size to avoid being overlooked, and because it contradicted the main message of the headline, we considered that the ad was likely to mislead," the ASA said.

eBay was warned it must have robust evidence to support comparative claims in the future.


eBay Warned About Misleading Ad
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  • http://www.neutralsystems.com www.neutralsystems.com

    Please say it ain’t so. IMHO that’s the least of their problems. Paypal is their biggest problem currently.

    • http://www.tackladyonline.com Judy Long

      Really? What’s up with Pay Pal.? I hope they don’t screw it up as I have used it for years.

  • http://www.francislee.com.au Francis Australian SEO

    Getting sick and tired of the lies and FEES on eBay (and Paypal). Someone really needs to come up with an alternative for the common seller.

    • Keith

      That’s way I go to the website below, they only charge a listing fee and that is it no valuation fees. They launched two weeks ago and already have almost 3000 listings not counting the buyers. Your first listing will be free to check it out. Ebay had screwed me twice and that will not happen again. They also counseled my mother-in-law which was a power seller because of a fraudulent bidder. She had over 750 items listed and when they reinstated her back her listings were gone.


      Thanks, Keith

    • http://www.durashopping.com Guest

      Ebay needs to make changes. But Ebay dont want to make the changes it needs to make. So I quit ebay and I will never go back to ebay. I now have my own website where I sell my products and Amazon products, that means I also make money off other peoples auctions. Plus I can list all the products of my own that I want, (I do not have to list them with Amazon) I just put them up on my own website. I can also put all the affiliate links banners and digital products that I want on MY webpage and I get paid for it not Ebay. I have my own domain name so Iam building my own brand name and customer base. It was a turnkey website setup and ready to go when I started it, but with the online editor you get with it you dont need to know HTML or any programing to add your own products,banners, affiliate links, or digital products. I can change the site to look anyway I want its very easy to do. And I offer my costomers Free online games,news ,weather, sports and more. All for $20 a month. So why pay crazy Ebay and paypal fees when you can have all of this? And amazon will pay you to sell other peoples poducts along side yours and you dont have to list anything on amazon if you dont want to? This is an easy and fast way to quit ebay. I dont own this website service. I just want to help people find some place better than ebay to sell. If you want to do what alot of sellers are doing and get your own website just click this link…. http://www.durashopping.com/new

      • http://www.tackladyonline.com Tacklady

        Hey the website is a great idea, I have been trying to transittion into some other type of sales vehicle because selling one product nowdays isn’t cutting it. I also hate the new changes E-bay has made so rarely use them.
        Thanks for posting this I am checking them out now.

  • http://www.vipdistinct.com Lifestyle Management

    They are just WARNED? I think some sort of action should have been taken other than a slap on the wrist.

  • http://website.ws/lesleygold Lesley gold

    It is so hard to sell and make a profit now on Ebay that a lot of sellers a listing their products at more than 25% less than the high street stores. I know I am and it is killing me. http://shop.ebay.co.uk/merchant/silverartz_1_W0QQ_nkwZQQ_armrsZ1QQ_fromZQQ_mdoZ

  • http://www.tackladyonline.com TackLady

    I consistantly sell lower than E-Bay ,retail stores are forced to just about give thier products away in order to make any money. I will meet or beat E-Bay prices and have been doing this for years.
    Judy Long

  • http://www.sophiesnell.co.uk rob and sophie snell

    Difficult for eBay to defend this one as not misleading, unless they were very specific in the small print about whay they were saying. But that’s not eBay’s style is it?

  • http://swineflumasks.co.cc/ Swine Flu Masks

    I hope ebay is ok..

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