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eBay killing live auctions

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Live Auctions have been part of eBay for 7 years, but the platform did not survive eBay’s assessment of what it needs to do to continue to build profitability.

eBay won’t announce its financials until after the markets close today, but we do know of one change ahead of the closing bell. The Live Auctions section of eBay won’t survive the day.

eBay VP of seller experience, Jim Ambach, told the San Francisco Chronicle the move won’t materially hurt the company. He said “maintaining and improving the 7-year-old Live Auctions platform falls outside the company’s current focus on boosting listings, improving buyers’ experiences and making the site safer from fraud.”

Live Auctions will wrap up on eBay by the end of 2008. Ina Steiner at AuctionBytes thinks new CEO John Donahoe won’t stop cutting back at eBay, given his background in the management consulting world.

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