eBay-GM “Click And Buy” Experiment Ends

Positive spin, possible success

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eBay and GM have finished trying to sell new cars together, at least for the time being.  The California-only "Click and Buy" experiment that benefited from one extension has now wrapped up according to the revised schedule.

Unfortunately, no one’s connected any sales figures to the program just yet; things have been difficult to tabulate because many people may have concluded their purchases in dealerships after starting the process online.  And there are concerns that the effort simply wasn’t effective.

But Rob Chesney, the vice president of eBay Motors, said in a statement, "This program succeeded in driving awareness of eBay Motors as a destination for new vehicles.  It also confirmed our ability to innovate by building out a custom program that could quickly deliver a high volume of quality leads over a short period of time across multiple automotive brands."

Chesney said, as well, "Our partnership with GM continues on several fronts, including the sale of Certified Pre-Owned vehicles and we are exploring additional opportunities to partner on new car sales," which sounds encouraging.

We’ll be sure to keep an eye out for sales figures, or for more exciting developments like other automakers becoming involved or a nationwide rollout of the program.

eBay-GM “Click And Buy” Experiment Ends
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