Earn Your Traffic

    February 9, 2006

Seth answers the question “how can I get more traffic?” by questioning the word “get” in the question.

People never say, “how can I earn more traffic?” or “How can I rethink the core of what I’m offering so that it organically attracts people who want to see it?”

Getting traffic is a little like getting a date. You can probably manipulate the system for a little while (I had a roommate in college who was great at it) but self-reinvention is a markedly better long-term strategy.
Part of me wants to say “well, duh!”

But on the other hand, I’ve heard the question asked so often that a lot of folks really must not understand.

Jeremy Zawodny is the author of the popular Jeremy Zawodny’s blog. Jeremy is part of the Yahoo search team and frequently posts in the Yahoo! Search blog as well.

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