Earn Your Traffic
Seth answers the question “how can I get more traffic?” by questioning the word “get” in the question.
People never say, “how can I earn more traffic?” or “How can I rethink the core of what I’m offering so that it organically attracts people who want to see it?”
Getting traffic is a little like getting a date. You can probably manipulate the system for a little while (I had a roommate in college who was great at it) but self-reinvention is a markedly better long-term strategy.
Part of me wants to say “well, duh!”
But on the other hand, I’ve heard the question asked so often that a lot of folks really must not understand.
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