Duplicate Content Not An Everyday ProblemBy: Doug Caverly - June 3, 2009
If you’re responsible for a handful of blogs or sites, and have been wearing holes in a thesaurus to avoid using the same phrase twice, rest easy. At SMX Advanced, Matt Cutts said some things about duplicate content that should comfort the average blogger or small business owner.
Cutts was asked whether a network of co-branded job sites would be penalized for duplicate listings. He answered, "Within one site, I wouldn’t worry as much about a duplicate content penalty. We’ll just try to pick the best page."
Also, even when scores of sites are involved, the odds are good that there’s no need to worry. Cutts continued, "If you have the same content on 200 different sites . . . is it typical that we give a duplicate content penalty for that? No. Definitely not."
For the sake of not giving an incomplete picture, though, we should note (as Cutts did) that Google remains focused on users having a positive experience, and it might be best in the 200-site situation to make PageRank flow to one original domain.
Not bad, right? So again, as long as you’re not doing anything too unusual, don’t worry about leaving your thesaurus or Word’s trusty Shift-F7 combo alone for a while.