Digg Users Sparring With OfficeMax
A pricing mistake on the OfficeMax website that offered a 4GB USB drive for the low, low price of $17.98 each has Diggers up in arms over the company’s refusal to honor that price.
Those who have tried to snag one of these USB drives for the $17.98 price are now hearing back from OfficeMax. The company will not honor the pricing mistake or fulfill those orders.
The lowest priced 4GB USB unit on OfficeMax goes for $69.98, while the other three models price between $119 and $130. It’s easy to see why people would seize upon a too good to be true deal.
I’ve dealt with this sort of thing first hand, when working customer service for a catalog company. One catalog had a pricing misprint, where a popular multi-tool that normally retailed for $49.99 had been tagged with a $4.99 price tag.
You would despair at human nature had you been on the receiving end of angry phone calls from people who demanded the price be honored. Never mind that it was way below cost to the point; people seemed to have no problem insisting they be able to ripoff the company by asking for the wrong price.
It’s an unfortunate incident for both OfficeMax and its customers. There are better battles for Digg fans to fight, and they should let this one go.
David Utter is a staff writer for WebProNews covering technology and business.