Vamps URL Check

    March 14, 2006

Delicious has quietly rolled out a redesign to their URL pages that offers some pretty rich information such as the URL’s bookmarking history, user notes, common tags and more.

Give it a go from any Web page via this bookmarklet.

I find the URL check to be a great way to better understand bloggers. Here’s where this comes in handy. The tag cloud and descriptions tell me how the world views the blogger. For example, note the tag clouds for Andrew Sullivan’s blog vs. the one for Daily Kos. Right away you know who’s viewed as a liberal and who’s a conservative. This might be easy in the case of these two blogs, but when it’s more esoteric sites where the picture is murkier you get the idea for how this comes into play.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.