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Cutting Dell Slack with Its Blog

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So Dell has decided that it can no longer stick its head in the sand and pretend it’s not being flamed by bloggers everywhere.

Unfortunately for Dell, when it does finally decide to enter the blogosphere with One2One, it gets criticized by many of the same bloggers, such as Rubel and Jarvis.

I tend to agree with Andy Lark and Scoble. Give Dell some breathing room, let them find their voice, offer them advice. If they still suck in a couple of months, then have at them. In the meantime, think back to when you first started blogging and how nice it felt when people cut you some slack.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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