Crazy Frog Purveyors Crazy As A Fox

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Many mobile users in the UK who purchased the Crazy Frog Axel F’ ringtone didn’t read the fine print.

By purchasing the popular ringtone on the Jamster web site, UK buyers were agreeing to subscribe to reverse-charge text messaging advertisements to be delivered to their mobile phones.

According to the BBC, those reverse-charge messages cost 3, the equivalent of about $5.25 USD each. Parents receiving sky-high bills from providers soon found the charges weren’t coming from them, but from Jamster.

Now, parents have turned to the premium rate watchdog, Icstis, with complaints about the charges. Icstis should issue a report in August on the reverse charges as well as further complaints that Jamster targeted an over-16 service at younger children.

Jamster said it does conform to existing ad guidelines, and informs customers that they are subscribing to an over-16 service. But Jamster’s telecom provider, mBlox, may still be hit with a fine of up to 100,000 or about $175,000 USD.

The lesson here should be for people, especially parents, to be aware of the terms of service agreements, and to press providers for answers to questions before signing up for a service.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.

Crazy Frog Purveyors Crazy As A Fox
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