Content Strategy Workshop

    May 17, 2006

Taking content syndication and Internet marketing down to application level for travel sites.

There was a lot of talk yesterday about content strategy and syndication, but it was never explained or defined. The feedback we got this morning was – “yesterday was amazing, but we are drowning in a sea of data. You really opened our eyes. But we don’t know where to start or how to do it.”

So our sessions today were focused on really clearing up any confusion and making it all very applicable. By lunchtime they were looking decidedly brighter and happier.

Travel is a perfect fit for content syndication – they have a lot of content. Or they can generate a lot of content about their area. And they need to get it out to the world. Yet according to PR Newswire’s figures, travel is not an industry that optimizes releases.

The Chicks have some great case studies of how to own your Google real estate – above the fold on page one for your keywords – using syndication strategies.

We are planning monthly online webinars to fully explain the application of each area covered iat this conference. If you have a travel site sign up for our newsletter so you don’t miss the announcements.

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Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.