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Content Sites More Popular Than Social Networks

More time spent on content sites

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[ Social Media]

The majority (53.1%) of Internet users belong to at least one social networking site, but the amount of time spent on the sites is somewhat short, compared to overall time spent online, according to a new report from Burst Media.

Among 18-34 year olds, 40 percent spend less than 30 minutes per day on sites like Facebook and MySpace. The top content categories for that demographic actively seek out entertainment news (48.6%), gaming (40.5%), local/national news (37.3%) and social media (35.5%).

Online Content Actively Sought Out

More than half of boomers are viewing local/national news (55.8%) content, two out of five (41.6%) are viewing shopping/comparison content, and 40.2 percent are viewing health information.

Age impacts the use of social networking sites with 77.4 percent of 18-34 year olds belonging to social networking sites, compared to 47.5 percent of baby boomers. Women overall (56.5% versus 50.6% of men) across all age segments are more likely than men to belong to a social networking site.

"There is no denying the fact that social networks are hugely popular, but it is important to recognize that Internet users still spend a significant portion of their time online visiting content sites," said Chuck Moran, Vice President of Marketing at Burst Media.

"The results of this survey reveal a tremendous opportunity for marketers to utilize both social media and the thousands of high quality Long Tail web sites to reach their target audiences."

Internet Users Who Belong To Social Networking Sites

Content Sites More Popular Than Social Networks
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  • http://www.valve-biz.com/ ballvalvebiz

    I think I agree with the survey data, because my time spent on news is double than that on social media such as facebook and twitter. Sometimes, I’ll get tired of updating the message from my friends on facebook. But I never miss daily breaking news, especially SEO and marketing news. Anyway, thanks for the data.

  • http://video.google.com/videoplay?docid=-6902379270204769711 West Coast Vinyl

    Social media and high quality long tail websites is a great way to market and find the niche in your industry.

  • Sunnyshine

    The survey implied the new ways how people receive information/news.

  • http://www.bikeshopcastlehill.com.au Home Solar Power Systems

    Nice Article. Thank you for the Data. Obviously Content Sites will More Popular Than Social Networks sites. I cannot start my day without reading atleast the news headline in the net.

  • http://groups.to/socialmediamonetization Andrew Ballenthin

    I’m presently writing a book on SM monetization from a marketing perspective for Pearson and this is exactly the kind of data I was searching beyond macro statistics.

    Part of what I take away from this data is how companies need to know who their audience is online and how they’re behaving so they actually have a match of content, timing, targetting and and therefore visibility, loyalty, interaction and eventually transactions. Thanks again for this data, there are some great nuggets of gold in the findings.

  • http://updatesmallbusiness.com Lori

    This is very interesting. I believe that as people start to become more familiar with social media and how to use it correctly (i.e. some businesses will need to quit peddling and spamming), they will see it as a valuable resource for information that they would not have found on their own. The quality of the social media group that they are connected to will make all the difference.