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ComScore on Search Engine Rankings for December

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comScore, a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the search marketplace for December 2007.

Among core search engines in December 2007, Google Sites remained the top search property with 5.6 billion core searches conducted, representing a 58.4 percent share of the search market.

comScore

December U.S. Core Search Rankings

In December, Google Sites’ share of core searches stood at 58.4 percent. Yahoo! Sites ranked second with 22.9 percent, followed by Microsoft Sites (9.8 percent), Time Warner Network (4.6 percent), and Ask Network (4.3 percent). Yahoo! Sites experienced the most significant market share increase, gaining 0.5 share points versus the previous month.

comScore Core Search Report*
December 2007
Total U.S. - Home/Work/University Locations

Source: comScore qSearch 2.0

                           Share of Searches (%)

                                         Point
                                        Change
                                       Dec-07 vs.
Core Search Entity   Nov-07    Dec-07    Nov-07
Total Core Search    100.0 %  100.0 %     0.0
Google Sites          58.6 %   58.4 %    -0.2
Yahoo! Sites          22.4     22.9 %     0.5
Microsoft Sites       9.8 %     9.8 %     0.0
Time Warner Network   4.5 %     4.6 %     0.1
Ask Network           4.6 %     4.3 %    -0.3

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 9.6 billion searches at the core search engines, representing a 3.9-percent decline versus November. With many Americans traveling and spending time away from home during the holidays, search activity typically experiences a seasonal decline during December. Google Sites saw 5.6 billion core searches during the month, while Yahoo! Sites recorded 2.2 billion.

comScore Core Search Report*
December 2007

Total U.S. - Home/Work/University Locations

Source: comScore qSearch 2.0

                       Search Queries (MM)

                                            Percent
                                            Change
                                           Dec-07 vs.
Core Search Entity      Nov-07    Dec-07    Nov-07
Total Core Search       10,030    9,636     -3.9 %
Google Sites             5,882    5,629     -4.3 %
Yahoo! Sites             2,249    2,211     -1.7 %
Microsoft Sites            984      940     -4.5 %
Time Warner Network        453      442     -2.6 %
Ask Network                463      415    -10.3 %

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

December U.S. Expanded Search Rankings

In the December 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites leads with 7.2 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (963 million), and Time Warner Network (784 million). eBay (up 3.9 percent) and Amazon Sites (up 20.8 percent) were among the few sites experiencing gains, as holiday shoppers contributed to increased search activity on these sites. Craigslist.org (up 6.3 percent) also experienced gains in December.

comScore Expanded Search Query Report

December 2007

Total U.S. - Home/Work/University Locations

Source: comScore qSearch 2.0

                               Search Queries (MM)
                                                      Percent
                                                       Change
                                                     Dec-07 vs.
Expanded Search Entity           Nov-07   Dec-07       Nov-07
Total Expanded Search            13,907   13,523       -2.8 %
Google Sites                      7,326    7,165       -2.2 %
     Google                       5,923    5,651       -4.6 %
     YouTube/All Other            1,403    1,514        7.9 %
Yahoo! Sites                      2,395    2,363       -1.3 %
     Yahoo!                       2,358    2,326       -1.4 %
     All Other                       37       37        0.0 %
Microsoft Sites                     984      963       -2.1 %
     MSN-Windows Live               947      927       -2.1 %
     Microsoft/All Other             37       36       -2.7 %
Time Warner Network                 838      784       -6.4 %
     AOL                            445      434       -2.5 %
     MapQuest/All Other             393      350      -10.9 %
eBay                                489      508        3.9 %
Ask Network                         464      416      -10.3 %
     Ask.com                        263      238       -9.5 %
     MyWebSearch.com/ All Other     201      178      -11.4 %
Fox Interactive Media               436      350      -19.7 %
     MySpace                        427      342      -19.9 %
     All Other                        9        8      -11.1 %
Craigslist.org                      207      220        6.3 %
Amazon Sites                        178      215       20.8 %
Facebook.com                        119      102      -14.3 %

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ComScore on Search Engine Rankings for December
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About Bill Hartzer
Bill Hartzer currently is the President of BillHartzer.com, a Strategic Online Marketing Consultancy that includes services such as search engine optimization, social media marketing, and online reputation management. Bill Hartzer formerly managed the Search Engine Marketing division of Vizion Interactive and MarketNet, leading interactive marketing and website design firms in the Dallas, Texas area. WebProNews Writer
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