comScore: Facebook Attracted Over 100M Visitors In November

Social network "accounts for 5.5% of all time spent online in the U.S.," too

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[ Social Media]

Well, it’s official: Facebook is freaking huge.  Today, comScore released some statistics regarding November, and during that month, the social network managed to hit (and pass) a very significant milestone.

We’ll let Andrew Lipsman, Director of Industry Analysis at comScore, reveal his own data.  On the comScore Voices blog, Lipsman wrote, "For the first time in its history, Facebook.com surpassed 100 million monthly U.S. visitors joining a very select list of web properties reaching such a threshold (the others are Google Sites, Yahoo! Sites and Microsoft Sites)."

Considering that Google, Yahoo, and Microsoft all own dozens or perhaps hundreds of properties, and that Facebook is just Facebook, this is fairly stunning.  Here are some other interesting details to remember: the market caps of Google, Yahoo, and Microsoft are $188 billion, $22 billion, and $266 billion, respectively.

What’s more, if you look at the graph above, you’ll see that Facebook’s showing no signs of slowing down.

We’ll leave you with one last finding of Lipsman’s.  He reported, "Facebook also accounts for 5.5% of all time spent online in the U.S. (up from 2.5% a year ago) consuming a significant percentage of the average U.S. Internet user’s attention online."

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comScore: Facebook Attracted Over 100M Visitors In November
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