comScore: Bing Gave Strong Showing In Second Week
Bing’s applause-worthy performance wasn’t a one-week phenomenon, according to fresh statistics from comScore. The search engine attracted even more users during its second week in existence than in its first, building on an already-impressive gain over Microsoft’s old numbers.
comScore recorded searcher penetration at 16.7 percent for the workweek ending June 12th, compared to 13.7 percent for the workweek ending May 29th. Then, in terms of Microsoft’s share of search results pages, the Redmond-based company saw its standing rise from 9.1 percent to 12.1 percent in the same period.
Gains of three percentages points in about two weeks’ time are pretty impressive. Microsoft’s programmers probably deserve a pat on the back. Yahoo’s execs, on the other hand, should be scrambling to come up with some quick responses.
We’ll all need to wait a few months to see whether the gains are permanent, though, or whether they’ve been inflated by media hype and Microsoft’s $100 million ad campaign.
Finally, on a semi-related note, Twitter fanatics may be able to give up a (feeble) cheer, as Twitter Search apparently cornered a measurable part of the search market. A measurable 0.001 percent, that is.