CDs, FM Radio Still Tops With US Listeners
Adoption of more advanced products like digital media players and satellite radio has grown slowly.
Music for most Americans means tuning their FM radio to a passable station, or tossing a CD into a player. An IDC study says 53 percent of US citizens own a CD player, while 6 percent have a digital player like the iPod.
For radio listeners, satellite still hasn’t made great inroads yet. About 6 percent have XM or Sirius service. But that number should increase over time.
“The transition from older to newer audio technologies is proceeding gradually. U.S. music consumers are slowly adopting new digital audio technologies, including paid music service providers and portable MP3 players, yet they continue to depend on the tried and true, namely CDs and FM radio.” said Susan Kevorkian, senior analyst at IDC.
Younger music fans, and those who have broadband connections, are more likely than others to own or intend to purchase advanced audio products. The survey found that only 4 percent of its respondents have used a for-pay download music service.
The survey contends that purchase of advanced audio products is “on the rise,” and that 70 percent of respondents buy music every month, spending between $10 and $24.99 on those purchases.
David Utter is a staff writer for WebProNews covering technology and business. Email him here.