CBS Partners with Digg on Election Coverage

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Now here’s a strange partnership. CBS Interactive has announced a partnership with social bookmarking site Digg for online coverage of the 2008 election. Through the deal, Digg buttons will be added to CBS stories and Digg’s election related headlines will be displayed on CBSNews.com.

"This is part of our strategic plan to open CBSNews.com to diverse news, analysis and voices from across the Web," Michael Sims, CBSNews.com’s vice president of editorial content, said in a statement from the company. "We are simultaneously exposing our content to the greater Digg community to help encourage more discovery and sharing."

Why is this strange?

Well, according to this unofficial study, 70% of Digg users are under the age of 14 and cannot legally vote!

Out of a sample of 7,298 Digg users, an overwhelming 69.94% are under the age of 14 years old.

Yes, it appears that CBS is willing to let kids influence who becomes the next President of the United States of America! Expect to see a close race between Steve Jobs and Nintendo Wii! ;-)


CBS Partners with Digg on Election Coverage
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