Brushing Up With AdWords Learning Center

Whether and SEM pro or not, the AdWords Learning Center may be some help. From tutorials on optimization to lessons on local targeting, the Google webpage can help even the best search marketers bone up and reinforce their skills.

Training is free at the Learning Center, where regularly updated multimedia and text lessons (depending on preferred learning styles) are offered. Each lesson offers a quiz to help solidify the information.

There are tutorials in keyword matching as well as city and regional targeting, with a step-by-step guide for implementing a geographically targeted campaign.

The Inside AdWords blog also directs readers to AdWords Help Center where clients can browse troubleshooting topics like “improving performance” and “managing multiple accounts.”