Britons Flocked Online For Christmas Day Shopping

3.8 million bought goods

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Close to 4 million British shoppers went online to purchase goods on Christmas Day, spending a total of  $154 million (102 million pounds) according to a new report from the ecommerce retailing body IMRG.

Britons Flocked Online For Christmas Day Shopping

Christmas Day itself has now become a popular online shopping day with the British and spending on the holiday was up 21 percent over last year. This works out as an average $39 per shopper, compared with $28 per shopper last year.

"Though the number of people shopping on Christmas Day was 14% lower than in 2007, the volume of transactions was 26% higher, and the value rose by21%, indicating that serious bargain hunting was the order of the day," said James Roper, CEO at IMRG.

Traffic to retail Web sites during the run-up to Christmas 2008 was higher than the 2007 level, but tranaction volumes increased even more sharply – up 9 percent in November and 28 percent in December, according to Secure Trading. Spending totals were down, however, indicating that more people were buying but lower value items.

"The underlying message that runs through these results is continuing consumer confidence in the online channel which has remained robust throughout the festive period," said Chris Russel, director at eDigitalResearch.

"We expect to see this continue with the online retail channel at the forefront of aggressive sales activity during 2009. No doubt the consumer will continue to respond to these aggressive tactics and search out the bargains."

Britons Flocked Online For Christmas Day Shopping
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  • http://dofollow001.com/blog AndyW

    Shopping online on December 25 has become a big Christmas tradition here now :)

    I didn’t but come the 25 I didn’t have any money left after buying presents for everybody

  • http://www.smartcar-uk.co.uk/ Body Shops User

    Christmas day is great for shopping online because I am actually at home for once

  • http://www.petmedicationsdiscounts.com judith

    You’d think we’d have had enough of shopping during the other 364 days of the year, but it seems not.
    I’m no fan of Xmas (bah humbug) and having no kids it’s a funny time of year for us. Previously we’ve kept ourselves busy by decorating or DIY. Perhaps next year I’ll try internet shopping. It sounds less strenuous.

  • http://www.thisisgateshead.com Gateshead

    It was helped by the massive sale and price cutting by nearly all of Britains major retailers who started their sales on Christmas Day and not the usual Boxing Day (The day after xmas day).

    If this hadnt of happened I doubt so many would have been online.

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