Blog Equivalence of Page Rank

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Over the years people have come to rely heavily on Google’s Page Rank as an indicator for a site’s authoritativeness. It’s still a very prominent metric but people (esp. SEM Experts) are now beginning to understand that there’s a whole lot more to it.

For example a site with low Page Rank can still have thousands of visitors and do well from a search engine perspective.

I think people still like to have that 1, all encompassing value and I am trying to wrap my head around how that number would be determined for Blogs.

BlogInfluence.net uses the formula: [(blog+posts+web links) + (bloglines subs * 2)] * 1+(PageRank/10) (using Yahoo Back Links, Technorati Back Links, Blog Lines Subscribers and Google Page Rank).

I believe there should be a few more metrics added to this formula which would help strengthen its value:

– Yahoo and Google News links (for authority)

– FeedBurner Subscribers (for readership)

– Technorati Rank (for authority)

– Back-links from Major Search Engines with some type of weighting applied (i.e.: Google = 10, Yahoo = 6, MSN = 4)

– Unique Visitors

– Alexa Reach/Rank

– Digg, Delicious Votes

There are probably many more metrics we could add and I would love to hear suggestions from others.

A formula combining all of these metrics would really help measure how well a blog is doing, especially after implmenting a blog promotion strategy.

With the various APIs available to us, I don’t see why this measurment couldn’t be developed into some type of software tool or webpage.

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Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.


Manoj is also the author of Web Analytics World. Web Analytics is an essential component in developing a successful
online campaign. Help convert visitors into customers by understanding

Blog Equivalence of Page Rank
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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