BabyCenter Purchases Maya’s Mom

BabyCenter bills itself as “the leading destination on the Internet for new and expectant parents.” The motto of Maya’s Mom is “where parents share.” And if you think these sites sound like a good match, then you’re in agreement with BabyCenter’s management team – they just acquired Maya’s Mom.

The purchase price remains unknown, and it’s hard, really, to even speculate; Johnson & Johnson owns BabyCenter, and so there is presumably lots of money behind it (Johnson & Johnson’s market cap of $177 billion is even larger than Google’s).

Maya’s Mom has also been fortunate – paidContent.org’s Rafat Ali reported, “Last year MM raised angel funding from some high profile names, including Flickr co-founder Caterina Fake, Yahoo exec Jeff Ralston, Tickle founder James Currier, Presto’s Raymond Stern, Wink’s Michael Tanne, angel investor Jeff Clavier and True Ventures.”

But even if certain financial details remain unknown, the overall direction of both networking sites has been made clear. Following an interview with Tina Sharkey, the global president of BabyCenter, Ali was able to state, “MM will stay as a standalone, but the backend social software will be used across BabyCenter’s network of sites in 10 countries . . .”

This development comes just a week after CafeMom, a similarly focused site, received $5 million in a round of financing.

There is 1 Comment. Add Yours.

Guest
September 3, 2008 at 7:47 pm

over half of the user from babycenter hate that we are being forced to use a format we do not like. We were not asked until we were told we would have to change. This is not fair! This has seriously hurt my trust in a well known company. J&J.

this is not fair to make us change. I would have gladly paid a monthly fee to use the site if I was able to keep the old format. Since that is not an option I will make the change but not happily and I will gripe as much as possible about it every chance i get for a very long time.