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Anchor Text Optimization

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If you have done some serious reading about your website optimization, you probably would have come across the reference to the phrase “optimization of anchor text”. This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.

What is Anchor Text?

Anchor text is the visible hyperlinked text on the page. Let’s take this example:

“Please examine our SEO case studies for validation to evaluate our search engine optimization capabilities.”

Here the words “SEO case studies” and “search engine optimization” are hyper linked to the hidden URLs http://www.seorank.com/seo-casestudies.htm and www.seorank.com respectively. The words within the hyperlink, “SEO case studies” and “search engine optimization“, are called the anchor text.

In a normally built site, anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “SEO case studies” indicates to visitors that they can expect to see content about case studies pertaining to SEO if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the “target” or the “landing page” URL for the keywords appearing within the anchor text.

Anchor Text Enhances the Relevance of the Target Page

Please note that the keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is the target page URL. Use this knowledge to build the relevance of each page of your site, through optimized anchor text containing important keywords, relevant to the theme of such pages, from other pages of your site.

Search Engine Algorithms like Anchor Text.

The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. All search engines that matter, give significant weight to the anchor text on your pages. In fact Google even has a special operator: allinanchor:keyword’, which picks up text only from within the anchor text of indexed pages. For example:

This further implies that Google’s algorithm is configured to index anchor text as separate queryable data, thereby, making it evident, that Google considers it an important pointer to page relevance. Our internal research leads us to believe that weight given to anchor text has been raised recently in the Google algorithm. With these changes, it is possible to enhance your website’s ranking by using the right keywords in anchor text.

It has also been studied that anchor text, whether from external, or internal pages, is important. It should therefore be ensured that significant attention is given to the inclusion of important keywords in your anchor text.

How to Optimize Anchor Text Within Your Site

Anchor text optimization can be deployed throughout your site to enhance the relevance of most of the web pages based on individual page content. You would be surprised, how easy it is, to find suitable instances of hyperlinking structures to make use of optimized anchor text.
When linking to internal pages, it is better to use the format:

Read all about Anchor Text Optimization.

Instead of

Read all about Anchor Text Optimization here.

The above example shows us that you can leverage the hyperlinking of important keyword phrases instead of hyperlinking unrelated text wherever possible. It is always a great idea to restructure sentences if keywords don’t fit in anchor text.

Using Keywords in Natural Text to Create Anchor Text

You can also locate (or insert) important keyword phrases in your page’s natural text and link it to relevant target pages of your site. Consider the paragraph below: -

Search Engine Optimization is an important part of any search engine marketing initiative. Some people believe that submitting the site to search engines alone is sufficient in getting top-10 ranking. This is not true. Search engine submission only announces your site’s existence to search engines. To get a good search engine ranking, it is important that you carry out Title tag optimization, Meta tags optimization and anchor text optimization of your website amongst other SEO techniques. You’ll need to optimize the visible text of your site through SEO copywriting after an extensive keyword phrase research. It is also important to boost your Google PageRank in order to get a good website ranking. You can increase PageRank of your site by building your site’s link popularity through a link building campaign. A link exchange campaign with good industry relevant sites is the simplest way to get several incoming links to your site quickly. Remember, search engine positioning is a powerful media for your website promotion.

Now notice below how the above text is reformatted where highly relevant keyword phrases have been converted into powerful anchor text. Each keyword phrase links to an important relevant section of the same site –

Search Engine Optimization is an important part of any search engine marketing initiative. Some people believe that submitting the site to search engines alone is sufficient in getting top-10 ranking. This is not true. Search engine submission only announces your site’s existence to search engines. To get a good search engine ranking, it is important that you carry out Title tag optimization, Meta tags optimization and anchor text optimization of your website amongst other SEO techniques. You’ll need to optimize the visible text of your site through SEO copywriting after an extensive keyword phrase research. It is also important to boost your Google PageRank in order to get a good website ranking.You can increase PageRank of your site by building your site’s link popularity through a link building campaign. A link exchange campaign with good industry relevant sites is the simplest way to get several incoming links to your site quickly. Remember, search engine positioning is a powerful media for your website promotion.

While the above example seems like overkill, this is just to illustrate how you can accommodate your important keyword phrases by carefully rewording the text of your web pages. If you feel that the standard blue underlined hyperlinks appear ugly on your website, then you can re-format its HTML markup code to change color of the text and get rid of the underline without losing the power of the anchor text.
You may not have noticed, but the first paragraph also has the same keywords hyperlinked, but without usual underlines. Bring your mouse over the keywords to notice your cursor show up the hyperlink.

Optimizing Anchor Text of External Links

Keywords within the anchor text are equally useful from links pointing to your website. If you are pursuing or considering a link building campaign, put some serious thought in writing multiple options of the title and description of the link pointing to your website.

The “title” which is usually used as the hyper-linked text, should contain your important keywords. It is good to work with ten different options of title and description as it not only gives you more room to play with several keywords, but it also helps search engines give you a wider keyword coverage.

When soliciting external links, it is better to provide your own “cut and paste” HTML code. Webmasters like it when a ready to paste HTML code is available for them to use, to provide a link to your website.

Consider the following examples:

  • Website Promotion & Search Engine Optimization
    SEO Rank provides Website promotion and Search Engine Optimization (SEO) services for small websites to large e-commerce sites requiring Search Engine Optimization & Ranking
    http://www.seorank.com/seo-programs.htm
  • Google PageRank & Link Popularity
    Increase your Google PageRank (PR) and your website’s Link Popularity through focused link building. Read more about the role of PageRank (PR) in final Search Engine Rankings.
    http://www.seorank.com/google-pagerank.htm
  • Search Engine Promotion and Link Building Services
    SEO Rank offers Search Engine Promotion, SEO, and Link Building services for small to large online businesses.
    http://www.seorank.com/seo-services.htm
  • Search Engine Copywriting Tips & Techniques
    Search Engine Copywriting services at SEORank – offering Search Engine Copywriting tips and copywriting techniques for creating your Search Engine Friendly copy.
    http://www.seorank.com/seo-copywriting-article.htm
  • PageRank & Link Popularity Building Campaigns
    Increase your site’s PageRank (PR) and Link Popularity by choosing from our Reciprocal Link Exchange or Only Incoming Link Building Campaigns. Boost your site’s Google PageRank through a focused Link popularity building program.
    http://www.seorank.com/link-building-costs-calculator.php
  • Notice how not only each of the title anchor text is optimized to contain important keyword phrases, but also that the description text varies to accommodate more keyword variation. Also, note that each variation has a different landing page URL to boost the relevance of your site’s individual pages depending upon the theme of that page.

    Links from external sites help your site to gain relevance for keywords mentioned in the anchor text which boosts your site’s ranking. As the number of such inbound links increase, so will your site’s ranking in SERPs.

    Anchor text therefore comes on top of the checklist in your SEO initiatives.

    Jagdeep.S. Pannu (Jerry) is Manager, Online Marketing, at www.SEORank.com, a leading Search Engine Optimization services company. Jerry has put in more than 10 years in diverse fields.

    Anchor Text Optimization
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    • http://www.blog.pxforce.com Webdesign and SEO blog

      nice work… but i think, Google is clever and in the future we are not be able to  do some SEO or something for better place in SERP… content will be the most imortant think  for good SERP position… 

    • http://www.the-little-things-in-life.co.uk peter

      I heard recently that Google was paying less notice of on-site anchor text, anyone else hear this?

    • http://www.mgnlaw.com personal injury lawyer chicago

      Great post, what do you think about the current thinking, that anchor text is not as important and that trust rank is what has trumped it.

    • http://www.miabelladollars.com Shannon

      I appreciate your throughness and the great Info, Thanks.

    • http://www.swankigifts.com/clothes/stylish-jeans trendy lucky brand jeans

      Anchor text is definitly important when placing and getting links

    • http://www.johnkhoo.com John Khoo

      A very big thank you. It seems like anchor text is an effective search engine optimization. The only important thing for us is to play around our keywords or key phrases that we need to emphasis in our article and link them to other related article page. Really simply to do it.

    • http://www.whitehatmedia.com SEO company

      Great stuff!

      I was wondering though if there is a kind of "rule" as to how many links you can put in a text? You shouldn’t be too spamy of course or link all words of a text (of course…) but any other stuff on that?

    • http://www.goldenchoiceproperties.com/ Golden Choice Properties

      That’s realy great post. I’ll use that information to get more trafic for my new overseas property abroad web site. Thanks a lot for that useful info

    • http://www.marbellapainting.com/ Marbella Painting

      You need one BIG THANK YOU for that article.I haven’t even go throght all the links to read all this information but I thing that will be very useful for my interior and exterior painting web site

    • http://www.woodfx.co.uk Rob

      I had a sneaky suspition about anchor text. I just rebuilt my web site in the hope it did better with googles PR system. Heavily concentrating on internal links and anchor text. I even included target keywords in images, just  put linked relevant keywords where ever I can within my web site. Take a look at carpenter and joiner sheffield still got more to do mind. : )

      Thanks again

      Rob

    • http://rowanlandscaping.com/NC/ nc landscaping

      Great article about optimizing the anchor text.. it hold alot of power when it comes to ranking.

      • http://www.seopositive.com Sadaf

        The post is really very informative and the use of proper anchor texts can really increase the traffic , infact targeted traffic to any website. Great Work.

    • http://www.maas1.com ?????

      Im Agree With You 100 % Anchor text Very important

    • Guest
      Very interesting topic 
      and i have optimized my website 
      for keywords but also gained a lot 
      form anchor text for
      Digital Signage Software like Scala
    • http://blog.igate.ro Daniel

      Very great article … thanks for writing it! i searched for this a long time Thanks again!

    • http://www.webspawner.com/users/cars71/ LW Of Public Cars Auctions

      I think that it is debatable as to which is more important: Anchor text or the page titles of your pages.  I think anchor text is the most important off page optimization, and page titles are the most important on page factors…

    • http://www.turnerlittle.com/company-formation/ Offshore Company Formation

      What an informative, in-depth article – one thing I was left wondering was:

      Do hash # (a name) links carry any more weight? does Google consider any words placed after this symbol?

      ie. http://www.widgetsrus.com/products.htm#widgets

      …does this carry any more weight than just:

      http://www.widgetsrus.com/products.htm??

      Any help would be greatly appreciated!

      M

    • http://www.extenzeformen.com Extenze

      Hey Jagdeep,

      I couldn’t agree more with these helpful tips!  Anchor text optimization is so important, still today!

      Thanks!

    • http://www.m4s73r.com/ Internet Marketing Indonesia

      thanks for your article. Very help me. I will more like visit to webpronews site. :) Fantastic

    • http://www.demtron.com/Search-Engine-Optimization.aspx SEO Consultant

      I have found anchor text to be one of the most overused AND underused SEO tactics out there.  It’s like many other things in this world – do it, but do it in moderation.

    • http://www.norfolkfalconry.co.uk Norfolk Falconry

      Thank you for sharing this with us, I am sure many more people will benefit from your words of wisdom

    • http://www.search24online.com Affordable SEO Services

      Now …no need to put the exact key phrase or key word in the anchor text … similar type or even synimym of the anchot text also work …

      I analysed lots of websites and then came to this decision …

    • http://www.potalmaonaroda.com.br Fornecedores eletronicos

      As an example of the importance of anchor text you can test typing “click here” in Google search.
      You

    • http://www.portalmaonaroda.com.br Fornecedores eletronicos

      As an example of the importance of anchor text you can test typing “click here” in Google search.
      You

    • http://www.seosean.com Affordable SEO Services

      Lol, what’s with all the links in the article. Talk about backlinks, I think only a few links could have been enough to give us an example.

    • http://hdtvtuner.weebly.com/hdtv-pc-tuner.html HDTV Computer Tuner

      The article is great but why so many links? I mean the article is about links….

    • Guest

      So now I think I get it.

      WOW, To do this properly I need to use links like this PR-Interactive is a Florida web design company instead of PR-Interactive is a Florida web design company.

      I think other webpages on my site be linked this way and it might get my page rank even higher. For example I want to get some juice on my website design portfolio so I can link to my website design portfolio and get some juice.

      Thanks for the article it was a great help.
      Don’t forget to check out my web design companies website

    • http://www.rankbetterseo.com chicago web design company

      Jagdeep thats some great info. There is some new stuff at seomoz that just came out too.

    • http://qanda.encyclopedia.com trusted answers

      Thanks Jagdeep

    • http://www.seethrureviews.com/Rocket-Spanish-Download-Reviews.html Rocket Spanish Reviews

      Anchor text is very important when it comes to SEO. The hard part is finding blogs and other sources that let you use anchor text.

    • http://www.themedicalplus.com The natural Health Plus

      Hey got here through search, am quite enjoying your article. Keep up the good work.
      Yes the link text is an important indicator that tells the search engines what your page is about.

    • http://wolfet.co.uk NeuroToxic

      Just found this great article. Some very useful tips. Bookmarked this for future reference. :)

    • http://www.londoncitylandscapes.co.uk Paul

      Targeting good quality longtail keywords can be a difficult process, by using anchor text in the correct manner can help

    • http://www.aupair-australia.net Au pair Australia

      doesit matter the size of the anchor text?
      is it the same Au pair Australia or
      Au pair Agency Australia selects and matches au pairs

    • http://www.kampanye-damai-pemilu-indonesia2009.info/ Kampanye Damai Pemilu Indonesia 2009

      Since i’ve read that google have update their algorithm for googlebot, How can we figure out Anchor Text Optimization now in 2009? Thanks

    • http://www.marketing-sheffield.com Marketing Sheffield

      I think I’ve had a good go at anchor text optimization, although I am still a little confused over the homepage split – I usually use an .htaccess to redirect the url of the homepage from something like ‘index.html’ to the main key phrase that the overall site is looking to capture i.e. ‘search-engine-optimisation.html’. However, anchor text is usually linking to the domain name rather than the homepage url – so is there any point in me doing it, even if there could only be a tiny benefit?

    • http://www.pinstripe.net.au/ Marcus Layton

      I’m looking forward to putting this into practice. I can increase my Dry Cleaners exposure, so people can learn about other services we provide, like Curtain Cleaning, Curtain Dry Cleaning and other specialty Dry Cleaning Services.

    • http://www.petsuppliespro.com/Pet_Doors_and_Pet_Fences.htm Petsafe Door

      LOL – As you can tell from all the anchor text “names” that people are leaving here, yes, anchor text is very important to you website. BUt also for it to be useful, a site that you leave your anchor text on must also be a “do-follow” site. (Thanks for making this blog do-follow, by the way! – It’s appreciated)

    • http://www.maas1.com ?????

      Hey Jagdeep,

      I couldn’t agree more with these helpful tips! Anchor text optimization is so important, still today!

      Thanks!

    • Guest

      Thank you so much for this article! It was helping me a lot in my anchor text campaign for a site about how to tie Thai Wrap Fisherman Pants or translated in to German Wie bindet man eine Thai Fischerman Wickel Hose

    • http://curepages.com Eno

      What can i say !!!!! Great article SEO.
      I will follow everything in: CurePages ,my new blog about cure and remedies for a better health and in my dating site Person.al one of the best free dating service and online personals
      xoxo

    • http://www.mellonco.com western new york web design

      Thanks for fleshing out an important aspect of SEO. I have referenced this post in my latest post for mellon & co., which is a small web development company in Western New York. – http://mellonco.com/index.php/news

      Cheers!

    • http://www.northstar-website-design.com/ Web design Leeds

      Love the tips on anchor text and its relevance to search engine optimisation. Good work and thanks for helping with my web design and SEO services.

    • whitelightnin

      what a great idea for links, i might have to try this with some sector 9 longboards as they are great! we have so many different sector 9 bamboo longboards to choose from.

    • http://omupdate.blogspot.com Dave

      Thanks for the detailed information about backlinks.

      This is very interesting

    • http://www.puntertips.blogspot.com Suresh

      How about Anchor text for images? is it important and if yes, is it ok to have the alt text and anchor text?

    • http://www.lake-chapala.com Chapala Real Estate

      Do someone knows pages where you can add links without no follow on the bones?

    • http://www.visit2hk.com Hong Kong Travel

      Thanks for sharing. I wish I read this article long before. I did build backlink. But I never care about the wording in text link.

    • http://www.aarson.com Tampa Bay Florida Seo Service

      I think anchor text is a very important part of back linking and optimization

    • http://www.bathroomtrade.co.uk Highflying

      Jagdeep – thanks for writing this article. I can see you (and many of your commenters) are making good use of anchor text.

      I’m beginning on building anchor text links to an online bathroom store that sells baths,shower doors , shower trays and other discounted bathroom products. We’re trying to build this site’s page rank and it’s proving quite difficult! Don’t know if it’s because of the linking or not! Thought I’d go with the flow and anchor text post! :)

      Thanks again, Jagdeep! Please keep these articles coming! x

    • http://johnsonyip.com Johnson Yip

      It makes it easier for the readers and possibly search engines to know what a page is about before clicking the links. I tend to use common phrases that people search for as anchor text for my article titles for links like “Vista speaker Properties”

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