Akimbo Partners With Reveille

    February 13, 2007

Reveille, an independent production and distribution company behind NBC’s “The Office”, “Ugly Betty” and other popular shows will provide consumers with TV series for digital download and viewing on TV through the Akimbo Service.

“Working with Akimbo creates new markets and revenues for Reveille’s unique brand of entertainment,” said Ben Silverman, Reveille’s founder and chief executive officer. “We like to explore new ways to distribute our content, and Akimbo is well known for its compelling video collection and consumer-friendly Internet VOD service.”

The Akimbo service allows subscribers to download on-demand shows, movies and videos over the Internet, for viewing directly on TV. Akimbo will carry shows originally produced by Reveille for network TV, including “House Wars” and “Meet Mr. Mom”.

“Reveille is recognized in the industry for its innovative partnerships and award-winning programming,” said Anne Lakstigala, Akimbo’s head of acquisitions. “Akimbo helps Reveille unlock the archives of content, bringing some of the most talked-about shows in recent years to new and broader audiences.”

Reveille uses its relationships with broadcasters and producers to purchase, produce and distribute entertainment programming across the television spectrum. The deal between Reveille and Akimbo was brokered by UTA Online, a new broadband division of talent and literary agency UTA.

Akimbo features over 14,000 movies, TV series and shows from more than 200 content partners for watching on-demand TV. Subscribers can browse the site and chose from a variety of videos covering 100 categories.

The service is available on the RCA Akimbo Player, an Internet video-on-demand set-top box for $99 on Amazon.

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