Affiliate Intelligence – Affiliate Programs
We often get asked by affiliates about how to successfully deal with affiliate programs. There are many ways – and different Internet “gurus” will give you different answers.
Here are the top seven tips that our top consulting editors normally give:
1. Make no mistake about it – merchants and Internet marketers are in business to make money for themselves. They are not interested in helping you to take cash away from them. Their mission is to make as much money as they can – and to give away the minimum they have to. Many merchants and marketers use “tricks” and “tactics” to ensure that they always get the best out of the deal.
2. You must be alert and awake – what tactics are merchants and marketers using to grab your traffic? Many of them will “steal” your traffic and you will not get as much as a simple “thank you” – let alone the bags of cash they all promise.
3. Do you carefully follow what the merchants and marketers tell you? They often give you “helpful advice” so that you may maximize your affiliate income. Here’s the sad truth – if you follow them like “blind sheep” – you will increase their profits, not yours.
4. Do you monitor the level of traffic you generate for merchants and marketers? Does this convert to sales and cash? If not, what is happening to your traffic? You need to look into that.
5. Even when you get commissions, don’t be too happy. The merchants and marketers will proceed to make 10 to 100 times more out of your traffic than they will ever share with you.
6. You are in business for yourself – when you market and promote affiliate programs, they must generate money and cash flow for your business. If you don’t get reasonable returns on your time and cash investment, dump the merchant or marketer. The program is either not worth promoting or the merchant or marketer is abusing your efforts.
7. Promote affiliate programs under your own domain and branding – don’t give unpaid advertising to merchants and marketers who have little intention of rewarding you for your efforts.