AdWords API Versioning Back To The Labs

    February 2, 2006
    WebProNews Staff

After making version 3 of the AdWords API available, with new support for content bidding, Google had to revert to the previous version a day later.

Google’s AdWords team had discussed content bidding back in November 2005, and had planned to make it available then. That debut was tabled until mid-January 2006 to avoid disrupting holiday shopping campaigns in the middle of the season.

The launch of that function via the new API shifted to February, and went live on February 1st, the AdSense blog announced the new features:

The AdWords API v3 contains new support for Content Bidding.

First and foremost, this should reduce the need for you, our developers, to conduct just-in-time upgrades based on our release schedule. When a new version of the AdWords API is released, we will continue to support the old version of the API for 4 weeks before deactivating it.

Secondly, we’ve added a ‘release notes’ section to the Developer’s Guide. This will help bring you up to speed on the latest changes and differences between the versions.

And finally, the Developer’s Guide has been updated to display full details for all supported versions, as well as the diffs between them.

But somewhere in the roughly twenty-four hours between the launch and the following day, something went wahooni-shaped with API Version 3, causing the AdWords team to pull it from use:

We have identified a bug in yesterday’s release and are working to correct the issue. In the meantime we have rolled-back the latest release so your future operations will not be affected. Once the bug is fixed we will notify you and re-release the code. We apologize for any inconvenience this may have caused.

Because of that the new versioning feature that we announced yesterday is not available until we push the release again.

The nature of the bug has not been revealed yet, but we’ll watch for the next update to see what may have caused the rollback.

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David Utter is a staff writer for WebProNews covering technology and business.