AdSense Video Units Get The Axe

    March 27, 2009

Here’s a bit of bad news for anyone using AdSense video units: there simply aren’t enough of you, and as a result, Google plans to stop pursuing the monetization option.  The company’s left individuals about one month to land on another strategy. 

Google Logo

Yes, starting today, publishers can no longer sign up for a combination of embedded YouTube videos and text ads, and at the end of April, all of the existing stuff will revert to a series of standard clip players.

A post on the Inside AdSense blog explained, "After reviewing our AdSense video units feature . . . we’ve found that it hasn’t had the impact we had hoped for.  As a result, we’ve decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites."

Which is fair enough from a couple of angles – Google’s under no obligation to pursue this particular approach to advertising.  Also, it’s not as if the search giant doesn’t offer plenty of alternatives.

The news is a little troubling in the face of yesterday’s layoff announcement, though.  If it looks like Google’s backpedaling too much due to the recession, stockholders might lose confidence.  A greater sense of unease could spread through the whole search and advertising industry, too.

The Inside AdSense post stated, "We appreciate your patience and understanding as we continue to develop our products."