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AB Launching Bud.tv

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ANHEUSER-BUSCH is set to launch a Web-based entertainment platform disguised as a marketing vehicle.

Bud.TV, scheduled to launch next February after the Super Bowl, will offer live and on-demand programs from a range of outside content providers. A-B says that content will include sporting events, celebrity interviews, music downloads and consumer-generated content. Bud.TV could feature up to seven channels accessible from its portal, each dedicated to a specific genre.

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Praneeth is the author of the “Digital Media News Portal” with special focus on India.

AB Launching Bud.tv
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