Quantcast

8 Reasons You Need to Stop Ignoring Twitter

Why Twitter is Becoming Increasingly Important to Marketers

Get the WebProNews Newsletter:
[ Social Media]

There have been many articles written about why to use Twitter, and we’ve certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter’s place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.

Still not convinced Twitter is useful? Tell us why not.

1. Twitter Lists

Twitter Lists are changing the game. We recently looked at several reasons why, but also consider that with the Lists gadget, your tweets may appear all over the web if you can get onto lists. They will appear on sites and blogs, which are more than likely going to be related to the niche you are in anyway if you have the right audience on Twitter.

2. The Openness of Twitter

The openness of Twitter, social media and the web in general, pretty much means that your messages on Twitter won’t be limited to your Twitter audience. Facebook and other social networks will bring tweets in. People will share them, screenshot them, link to them on blogs, etc. Twitter is a means of getting your message out to more people, but it’s not necessarily only the people on Twitter that will see those messages.

3. Building Valuable Relationships

Laura Fitton, the author of Twitter for Dummies, chalks up success on Twitter to four basic concepts: listen, learn, care, and serve. Basically, if you listen to the community, you will learn, and if you show that you care, you are more likely to get more out of your efforts. Serving means providing something of use to the community. If you what you’re not doing that, you may be setting yourself up to fail, as Fitton talked about in this interview with WebProNews.

4. Traffic That Cares

Twitter can bring you not only random traffic, but traffic from people who are actually passionate about the niche that you are a part of. Retweets are huge in this regard. Guy Kawasaki calls retweeting the sincerest form of flattery. He has a point. He notes that people are willing to risk their reputations by retweeting your content.

5. Staying Current

Being found in Twitter searches (not to mention real time search in general, which is starting to become a main area of focus for all of the big search engines, not to mention all of the standalone real-time search sites) provides a lot of opportunity for exposure. We discussed this here and gave tips for getting found in real-time searches.

6. Connecting with Local Customers

There are a variety of ways you can connect with local consumers and customers using Twitter and Twitter-related tools. There are tools like our own TwellowHood, which let you find Twitterers in your area, for example. Another thing to keep an eye on is Google’s new Social Search. It’s currently just a lab experiment, but could become more. It certainly has potential.

A recent Search Engine Land article made some good points about the potential of local marketing with this tool, which delivers Google search results based on the communities you are a part of. It draws from Google profiles, which include the networks that people are connected to (based on what any person includes in that profile). If you’re not familiar with this feature, watch the following clip, and you’ll understand.

7. Going International and Multi-lingual

Twitter is expanding into more languages. If you thought Twitter was important to marketing already, consider that for most of its existence, it has only been available in a couple of languages. Now it’s in Spanish, and many more languages will follow. That’s not only going to be huge for international and multi-lingual marketing efforts, it’s going to be huge for Twitter’s growth, and the more Twitter grows, the more potential customers are out there.

8. It’s Still Young

Consider that Twitter is just getting started in the grand scheme of things. It’s still young. There are no doubt going to be a lot more features added in the future. And don’t forget about the thousands of Twitter apps that are already out there that can make Twitter useful in different ways to different people and businesses. Take some time and explore them. Fitton’s site OneForty.com, which is like Yelp for Twitter apps, is pretty good for that. It has reviews, and people tell why certain helps have helped their businesses.

Did we leave some reasons out? Please share with the rest of us.

Related Articles:

6 Ways Twitter Lists Are Changing the Game

By Tweeting, You Could Appear All Over the Web

Twitter Expands the "Lists" Feature

Microsoft and Google Score Deals with Twitter

8 Reasons You Need to Stop Ignoring Twitter
Top Rated White Papers and Resources
  • http://feeltiptop.com Greg Martin

    Great talking points about the Twitter platform and marketing! I was speaking with a local entrepreneur yesterday, and showed him TipTop’s real-time social search tool and he was amazed at how effective http://feeltiptop.com was at finding people interested in buying and selling his product as well as the ease of which the competition could be targeted. It is fascinating to see how people query, view and use search results differently!

  • Tron

    I don’t know anyone who uses it. Judging from his Twitter page, the one person who invited me to tweet only tweets about the burrito he ate for lunch, running errands, and other things I don’t have time for. I’m affluent, educated, comfortable with technology, and in my mid 40′s. I don’t get it.

    • Elliott

      I agree with you 100%. I do not accept any of this garbage, Facebook, Twitter, LinkedIn. All this social media is dumbing down America.

  • http://www.xomba.com/wwwbcbsflcom_bcbsfl_member_service_info Willis Roundtree

    I don’t know anyone that uses Twitter either. Most people are more comfortable with Facebook but there are still many of my friends that won’t make time for Facebook either. It’s too much just to keep up with your friends on Facebook, now Twitter. No way…I don’t have time.

  • http://www.herbalcureindia.com ayurveda

    How twitter help me to promote and increase traffic on my Ayurvedic Herbal Product website.

    pls tell

  • http://www.autotweet.info/ AutoTweet

    We are in the golden age of twitter where millions have discovered it but millions more will still be tuning in and turning onto it

  • http://www.rankontoponline.com Rank On Top

    Although being in the internet marketing industry most of us use it as a selling tool.

    Usually we practice what we preach, but on this instant and subject we dont use twitter and use facebook and rarely twit.
    But its more of a unique marketing ploy that the media has overblown its importance.

    Personally I think the that the water around the marketing boat is gone and there is really no fresh water coming into the channel.
    In other words I really havent seen anything totally exciting that would really change the way we work.

  • http://healthyincome.vemma.com Yvonne Finn

    Hey everyone,
    Interesting and diverse posts.
    I Twitter and enjoy it, but like everything else, there is a time and place for Twittering.
    Know why you are on Twitter in the first place, then work from there.

    If you want to just connect randomly, that’s fine.
    Want to grow or highlight your business, you need to be more focused
    and of course more professional too.

    As I said, I like Twitter, because I like and find people interesting.
    Let us not forget that Twitter is made up of people, something for everyone in
    one place!
    Thanks for the opportunity to post.
    Regards

  • http://www.crouseenterprisepartnership.biz Guest

    The Social Media is a tool used by Roman Newspaper’s such as the “tribune” Everytime I present a new idea or concept they attempt to discredit with a bunch of questionable people shady chracters Science is based on laws not theory and while we are on the topic Tacoma Newstribume you are always in my business the article about darwin whales/sharks and constant’s here is a thought for these shady people Darwin is a theory not a law you have had over 100 plus years to prove it you cannot because you attempt to explain the Universe through our eye’s not through other objectives You ever heard of the 2nd law of thermo dynamics basically something has to come from something so we came from nothing what a brilliant concept that takes a lot more faith than accepting other ideas here is another observation if we evolved from monkeys how come you cannot find the missing links and why didn’t the whole species evolve as a whole ? explaining the orgins of the Universe through anthropothic means is fraud such as your newspaper. I recently written a paper regarding Einstein’s theory e=mc2. Public Servants such as the newspaper’s need to practice the same concept’s objectivity which they do not practice

  • Joons

    as an internet marketer I try pretty much everything to see if it can help my various ventures but i just don’t get how twitter can help me – as a pure “social” network tool I can see some use for some but i’ve yet to crack the code on how & if it applies to what i do

  • http://bit.ly/NavCaster Guest

    NavCaster

  • http://swayseekergospel.blogspot.com/ Guest

    I have found twitter useful in contacting people about my music
    Eddie Miller

  • http://www.sonicbids.com/felytchaco Guest

    Hi,

    I am an artist and love the idea of marketing yourself, but twitter is too dole for me.
    I like http://www.tagged.com
    more then any other social networking site, even more the best out of all is http://www.jango.com/music/Fely+Tchaco?l=0

    I am not perfect in writing, make mistakes some time in my vocabulary and grammar, even dough I have my own music business, I don’t want to feel ridiculous in front of other people who have heard of me for the first time.

    I like social networking sites where you can flirt, and meet people with same interest at the same time promoting yourself in whatever field you are, by displaying pictures and other informations.

    I agree with Tron, I love interacting with educated people who can teach me something in the area I am interested in.

    I am still trying to understand how Twitter work, as soon I as I get it, maybe I will sign up.

  • http://www.theakurians.com General Bobby Farrell

    We tried ‘twitter‘ and found it to be just one more ‘in’ thing that proved to be totally worthless, even among our own staff!

    Because we’re Akurians, we hit every stonewall ‘twitter‘ could come up with in getting ‘registered’ that only added to the waste of our time and effort.

    Once ‘registered’ the spam from ‘twitter‘ – not tweeters – never stopped. We finally shut the doors and told the whole ‘twitter‘ process to go to hell.

    General Bobby Farrell.

  • Jose Santos

    Hi, well Facebook, twitter and all those social media never work, fisrt when I learn everything about social media and started to put all of this in practice, a client told me this “well I need a lot of friends even imaginary friends to make facebook work, twitter the same, and I start to follow hundreds of people but no one follows me, my clients always contact me by e-mail as me as newsletter because is so easy to use and fast, because social media have to open an account manage that, your clients have to learn how to use it and cross fingers, maybe for youths and famous work, but not for contact clients because no one want to follow or be friend of a stranger in a strange land … conclusion, faceFook”

    As a web developer and adviser for SME and newsletter service provider, money and time get married and people want mass marketing but cheap and easy, SME want things that make strange clients on a strange land and/or strange clients on a known land.

    Most of my clients are from the steel, metal-mechanic parts, forestal equipment, naturist stores and mini-market industry … so who want to be friend or follow a “steel-man” ???? of course, NO ONE !!!!!

    Thanks and anyway it is a good post.

    • anon

      You are not going to do very well in english speaking markets on Twitter.

      • anon

        make that “can’t” (typo)

      • Guest

        hehehe I have a lot of things to do and I dont like to use 5 languages every day …. cheers.

  • http://www.newagemusic.com Guest

    If you want to have visibility in your niche all 2.0 web tools are helpful.
    Of course you have to learn how to use these tools effectively and understand the concept behind the various interactive social networking sites. It is an art in itself to network and share on a personal and on a business level. You can achieve a lot and you can have a lot of fun as well. Maybe the most important aspect is that you can reach people across the globe and access information and contend like never before in history!
    I am grateful for all that the Internet has to offer.

  • http://konruk.net/ Slide

    2007: myspace
    2008: facebook
    2009: twitter
    2010: ???????
    I’m curious to see what ends up filling in the? blank here.

    • Guest

      end of society as we know it

  • Frank

    So I have submitted my site to one thousand search enginges and directories. Then I oppened 200 bookmarking accounts so I could bookmark and say nice things about my pages, (from someone elses perspective). Now I am bieng guided to twiiter where I can share my joyous marketing message and raise my brand awarness , mostly to thousands of other misguided non thinking internet marketers like myself. And… I have whole hour or two left over in the day to actually develop products that people actually might want or find valuable. Ahh life is good.

  • http://officialsafetyandsecurity.com Official Safety and Security.com

    I’ve been using Twitter to socially market my safety and security web site for some time now. I have to say it can be a bit frustrating trying to figure out how to get the results you’re looking for. I’ve heard success stories but haven’t written one of my own yet. Thanks, Chris, for some great tips.

    • Guest

      It’s because they just want you to buy something they are promoting. They don’t really care if you make money with their product or not.

  • Guest

    JUST LOOK AT ITS WELCOME PAGE. NOTHING THERE REALLY.

  • http://thebowlingtips.com Evan Leeway

    Interesting to note that Twitter has become increasingly important. Will twit more from now.

  • http://www.trackermo.com Tracker Mo

    Maybe it’s because I’ve been offline this last week… but I am struck by the negativity in the choice of wording of your recent article titles. I’m sure you know that it’s Writing Efficiency 101 to always focus on the positive simply because, nearly every time, it takes less words to say it in a positive way, than a negative.

    I mean, maybe you do this intentionally… I suppose, “You Need To Stop Ignoring Twitter” may sound more sensational than, “8 Reasons Twitter Is Essential” or something like that.

    I’ve found a lot of online writers can’t write a title to save their life. You’re usually better than most, which is probably why I’m picking on you… because there’s still hope. But don’t slip into those bad habits.

    Hope you aren’t offended. As a pro, you know professional critique can only help.

    Cheers!

    Mo

  • http://www.yarcable.com Mike Rundle

    I do not use Twitter. Our customers do not use Twitter. When it comes to heavy industrial B2B selling, I believe Twitter is a waste of time. In our target market segments, the use of Twitter would be a classic case of confusing activity with accomplishment. B2C selling of consumer products may indeed be a different case.

  • Guest

    Social media in general lacks data on sales conversion and until published, quantifiable information is available it’s just a bunch of noise. I agree with previous poster on confusing activity with accomplishment – very well put.

  • Printing Dude

    stop sending a hundred million f*&^% tweets every ten minutes to your followers.

    Its obvious you have employees that are paid to spam the living hell out of your followers, and though im a techie, software guy, and online enteprenuer, i HAD TO STOP FOLLOWING YOU because you dont respect the time of your followers. I would like to read the tweets of other people too and now I can now that i have unglogged my screen with your thousands tweets/hr approach.

    • Yelwrose

      Printing Dude: Can I say, AMEN!? I stopped following Guy for exactly that reason and I have unfollowed many others for the same reason. Automated tweets are ok, but not every few seconds! Auto DMS are just plain wrong.

  • cormac

    You can give me 100 reasons and I’ll still ignore it. I have enough pointless clutter in my life already thanks.

  • http://twitter.com/mounteverest Guest

    Hey Troy, here is one great way to use Twitter without having to just talk about the burrito anyone ate for lunch. Mount Everest is now on twitter offering anyone who climbs the mountain free use of the twitter account during their climb to broadcast their mission to the world and to give the world a window into the lives of the climbers. All the tweets will be kept as a permanent record for years to come. If you are a climber its a great way to always be able to permanently show the world you where there.

  • Diogo

    You wrote all that and still forgot to mention twitter is merely a school girl’s online diary. I doubt theres any serious advantage in terms of marketing since most people just wanna know about other people’s lives, not read market spam. If you actually managed to bring some attention your product, good for you, but i dont see how this poorly made social network is gonna achieve anything big in terms of business growth unless they make it user-friendly (its horrible to use) and add some proper features which allows businesses to market without harassing the comunity, which they do.

  • Guest

    I am not sure what to write. But it was a good article.

  • http://www.gorzynski.ws Thomas Gorzynski

    Twitter is a fantastic idea, that moves Freedom of Speech forward, with an individual or business.

  • http://homeandbodyessence.ecrater.com HomeAndBodyEssence

    Ran into this article a few months ago from Mashable for those of you who care to read, according to a study, 40.55% of Twitter’s tweets are pointless babble: http://mashable.com/2009/08/12/twitter-analysis/

  • http://www.shoecouponscodes.com shoebuy coupons

    it is worth learning.

  • http://www.shoescouponsa.com lugz shoes

    You say the problem was very instructive.