5 Free Or Cheap SEO Tracking Tools

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There are a number of free or inexpensive search analytics tools available out there, and this article will outline a few of them that have gotten rave reviews.

SEObook author Aaron Wall talks about these in our interview with him, as well as some strategy and online marketing philosophy, which you can check out in the video below.

Google Analytics

Google shook up the search analytics scene with the release of Urchin-powered Google Analytics. Google bought measurement powerhouse in 2005 and eventually integrated its tons of information into its Analytics product, the second incarnation of which was released early in 2007.

The good news, all that information is free.

The service allows webmasters to:

  • See pie charts and maps that show who is sending traffic and what part of the world (on a city level) visitors are coming from.
  • See several different reporting categories: Executive; Marketer; Webmaster; Marketing Optimization; Content Optimization.
  • Integrate the information with AdWords that allows ROI reporting
  • See visitor trending 

Some reports say the breadth of information available through Google Analytics can be overwhelming, so there may be a bit of a learning curve for full benefits.

Kaushik.net has a comprehensive (exhaustive) review.

Compete Search Analytics

Metrics firm Compete grabbed some buzz this fall with the release of Compete Search Analytics, of which there are both free and pay versions. The company boasts:

  •     Keyword discovery for expanding your keyword bidding
  •     The ability to find gaps in competitors’ strategies
  •     Discovery of keywords that drive visitor engagement
  •     Performance tracking and competitor comparison


Mint is a relative inexpensive tracking tool ($30 per site) that tracks browser type, country of origin, internal searches, outbound clicks, specific page tracking, and page trending.

It has been mentioned that Mint is fairly basic to the point that free tools would offer the same, but where it becomes worth its salt is via "Peppers," or free plug-ins created by enthusiastic developers.

SEO for Firefox

Developed by Aaron Wall, this Firefox browser plug-in allows you to see various stats about a website in the toolbar and beneath that site’s search result.  It tells you:

  •     PageRank
  •     Estimate of inbound links via Yahoo and MSN
  •     Number of .edu and .gov links to the site and pages within
  •     Number of del.icio.us bookmarks for a page
  •     Estimated Technorati links
  •     Alexa ranking
  •     How many pages are in Google’s cache
  •     How many page are indexed in DMOZ
  •     How many Bloglines links
  •     Whether a site is indexed in Yahoo
  •     Whois lookup
  •     Age of a domain
  •     Google search volume trends
  •     Popular keywords
  •     Top keyword bid prices on Overture
  •     Bid estimates and click volume estimates on Google


Another free tool available, SEODigger shows:

  • Which keywords your site ranks high enough for to be in Google top 20
  • Analysis of user sites and competition sites,
  • How well sites are optimized for search
  • Information on entire domain as well as pages

5 Free Or Cheap SEO Tracking Tools
Top Rated White Papers and Resources
  • http://www.10acne.com Guest

    Thanks for your tips, i tried google analytics and it was a good tool to view my site’s traffic sources. Recommended tool.

  • http://www.acneway.com Guest

    Great tips on a specific tracking tool and its benefits to the webmaster.

  • http://www.acneskinguide.com/ Acne

    SEO For Firefox is great, and so is SEO Quake. Both are very accurate and offer a variaty of metrics and data that allows you to refine your Optimization.

  • http://www.seovisions.com/ SEO Company

    Nice tool list. I can vouch for SEO Quake and SEO  For Firefox, they both work great.

  • http://www.hemroidshelp.com/ Hemroids Guy

    Thanks very much for the tips, this is great.

  • http://www.acne-support-group.com Guest

    Analytics is definitely a great way to track your website.. highly recommended.

  • http://www.crbuses.com used buses

    Google Analytics tops the cake for these tools for sure, as most businesses now use on all of their websites. It is simply that good.

    I like Social Market and MCDar, as wellas SEOMoz free tools sets, and use those three free tool sets quite often.

  • http://www.tickethelp.com/ Speeding Ticket

    Great resource as usual.  The SEO Firefox Plugin has saved me incredible amounts of time in my SEO efforts.  Google Analytics, for a guy new to SEO, can be tricky at first but using it as a point and projection tool is priceless. 

  • http://www.uti-in-dogs.com Mark

    I am using Twatch and is a good free alternative to Analytics


  • http://www.n2news.com FTA Keys

    I also use the SEOMoz tools, they work well.  I have never tried Twatch but again I have to agree with Google Analytics – obviously a priceless tool for micromanaging SEO efforts.

    I haven’t really tried those all in one SEO progrmams like SEO Studio or WebCEO – has anyone tried these? Are they worth it?  I know they can spit out colorful pie charts for your clients but are the tools sound?



  • http://www.paraibainternational.com Tazanite

    Nice resource list. I would suggest that Twatch is nowhere close to GA (Google Analytics), for the mere fact alone that it cannot integrate with GA and Adwords.

  • http://www.ftareceiverforum.com/ FTA Forum

    Not an analytic tool – but another invaluable tool for SEO is Content Composer.  I think with the crackdown on paid links etc Google will start making big changes to their algorithms concerning inbound linkage as a whole – content will become even more important.  If your SEO Team does their own copywriting or offers the service, its definitely worth it to check this tool out.

  • http://www.mothersfamilyrings.com/categories/34.html Engraved Mothers Rings

    You forgot to mention that Yahoo and MSN also have Analytics programs.

  • http://www.cutrateseo.com Cut Rate SEO

    Yeah these tools are great! I use them when helping my customers rank high in organic Search results. SpyFu is another great tool to see your competitors! although I pay for my account, I use this to help my customers out also. We do profetional cheap SEO for only $60.


    Cut Rate SEO

  • http://www.discountdressesonline.com/ Plus Size Gowns

    True, Yahoo and MSN do have analytics.  But are they really comparable to Google?  I guess people also focus on Googles Analytics because of Googles unprecedented market share!

  • http://www.animaroo.com puppies for sale

    The multicenter SEO rank tool at SEO Chat definitely needs to be added to the list.

  • http://www.k9calendars.us Dog Breed Calendars

    I’ve been using GA for well over a year, and even now I’m still finding new things. It really is the most versatile tool out there. hard to believe it is free.

  • http://www.homeremedyhaven.com Home Remedies

    Ran Fishkin and SEOMoz’s new Linkscape looks really good. It’s free as a beta for members of SEOMoz, otherwise their free tools are great and are a welcome addition for any level of SEO

  • Gotlib Dyster

    Good day,

    Thank you very much for your interest in our service SEODigger.
    Now we are preparing to launch a new service for specialists in SEO and SEM area and we’d like to invite you to participate in beta testing.
    Your questions and proposals are really important for us, so if you have any, don’t hesitate to adress us.
    If you are interested in being involved in beta testing, just inform us.
    Our email is: mail(at)semrush.com

    Best regards,
    SEODigger, SEOQuake and SEMRush Team

  • http://www.cityofatlanta.info/stress-symptoms/ stressguy

    I like your post! Keep it up!

  • http://www.wrinklecreamsreviewed.info/top-skin-care-to-prevent-wrinkle-problems/ rohan

    thanks for this super article

  • http://www.forehead-acne.net Rob

    i still prefer SEO for Firefox :)

  • http://www.theexpertseocompany.com Affordable SEO melbourne

    Just the tools I have been looking for, thanks guys!

  • http://rings4mothers.com Mothers Rings

    Simple and easy tools that cost you nothing. Great

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