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Yahoo, Marchex Renew Ad Deal

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Local online advertising company and publisher of local content, Marchex has renewed a multi-year agreement with Yahoo who will continue to provide its sponsored search results to Marchex’s network of local and vertical Web sites.

"Marchex is one of our trusted partners and continuing our relationship with them is consistent with our goal to create the leading advertising marketplace," said Hilary Schneider, Executive Vice President of the Local Markets and Commerce Division and the Yahoo! Publisher Network Division at Yahoo!

"Marchex’s network of Web sites effectively extends our advertisers’ reach and provides them unique local and vertical targeting opportunities across a broad base of categories."

"Yahoo!’s scale, broad advertiser base and robust platform enable Marchex to deliver relevant advertisements across our expanding network of local and vertical Web sites," said John Keister, Marchex President and Chief Operating Officer.

 Marchex separately announced that it has named Bill Day as Chief Media Officer. Day, the co-founder and former CEO of About.com, will run Marchex’s media strategies, including online content, consumer initiatives and advertising opportunities.

 

Yahoo, Marchex Renew Ad Deal
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