Google Quietly Acquires Ignite Logic

    May 10, 2004

Google’s legally enforced “quiet period,” a result of their IPO filing, may have stifled news of a purchase search engine leader Google has made.

According to the SacrmentoBee, Google has acquired the rights to Ignite Logic, a web based company that provides web templates for law firms and other small businesses. The sale comes on the heels of the company being unsuccessful in raising enough capital to complete its start-up.

A quote from John Battelle sheds light on the strategy behind Google’s choice of Ignite Logic for purchase purposes: “But why buy them? Hey, if you have good tech and processes to get a law firm’s site up and running, one might imagine it just might scale to the entire SMB market (and beyond).”

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