Instagram’s New Video Feature Let’s You Go Live With a Friend

Instagram is finally catching up with its contemporaries in terms of video streaming capabilities. The popular messaging app has recently joined the live video broadcasting trend with the introduction of its own feature that allows you to invite a friend…

Shopify’s Instagram Integration to Open Doors for Millions of Vendors

Christmas comes early for Shopify and Instagram users, with the former now providing Instagram integration to most of its vendors. The eCommerce company and Instagram had been collaborating on the new shopping service the whole year. Now the integration appears…

Top 5 Instagram Analytics Tools for 2017

Contrary to popular notion, Instagram is not all about celebrities, food, fashion, dogs and cats, or homes and gardens. It’s also a great way for brands and businesses to engage with their target market and close sales. However, many marketers…

Instagram’s New ‘Favorites’ Feature Aims to Eliminate the Need for ‘Finstagram’

Instagram had been testing a new feature with which users can now create a list of friends. Called Favorites, users can now share posts with a smaller group of people rather than all of their followers. The feature is an…

5 Effective Tips for Building Your Brand Using Instagram

As proven by their 700 million monthly active users, Instagram is a popular social media platform for millennials. Because of their massive growth, wide reach, and strong influence over consumers, it is hard for any brand to ignore their power.…

Instagram CEO Denies Company Copied Snapchat, Says They Were ‘Building Upon the Technology’

For some time now, Instagram has been accused of stealing ideas from Snapchat. Now, the social media company’s CEO has broken his silence to put a stop to all the talk. One of the glaring copying offenses that Instagram has…

5 Instagram Marketing Tips to Help Your Business Grow

It seems Mark Zuckerberg’s $1 billion acquisition of Instagram in 2012 is paying off, as the social media site is expected to hit $5 billion in sales by 2018. In fact, apart from Facebook or Twitter, Instagram has become the…

Restaurants Creating Crave on Instagram

According to a post on the Instagram Business blog the number one driver of visits to restaurants is the act of craving. In advertising this simply means making people hungry for what your are selling. Restaurants love Instagram because of…

Instagram Beginning To Look A Lot Like Snapchat

Instagram announced today the ability to add stickers to your posts, just like Snapchat. The stickers will be both for the consumer like Snapchat, but more importantly will also be targeted at businesses which are looking for creative ways to…

Instagram Launches Disappearing Live Videos and Snapchat Style Messaging

Instagram announced two new features today, live disappearing video on Instagram Stories and a new Snapchat competitor, disappearing photos and videos in Instagram Direct. The disappearing messages should concern Snapchat because of the huge half billion strong user base of…