These days, brands that want to be competitive in their niche will first have to accept two indisputable truths—most people prefer videos over every other type of content and consumers are spending more time on their mobile devices than ever…
5 Instagram Contest Ideas That Will Skyrocket Your Following
Instagram is one of the most formidable social media platforms today. It now has over a billion active monthly users, a fact that businesses should take advantage of. One of the best ways to do this is via an Instagram…
Instagram Rolls Out New ‘Shopping Collection’ Feature
Instagram has just unveiled three new functions guaranteed to please both retailers and shoppers this holiday season. The photo and video sharing platform just announced three ways that consumers can find new products, buy from their favorite brands, and even…
Instagram Now has 1 Billion Monthly Users, Launches IGTV for Content Creators
Instagram has just hit one of its most crucial milestone – one billion users. The news came on the heels of the company’s launch of IGTV or Instagram Television, a long-form video format that takes aim at rival YouTube. It…
Instagram Explains How Its Algorithm Works, Busts Common Myths
It might have taken them almost two years, but Instagram has finally explained the inner-workings of its algorithm-based feed. It was in July 2016 when the photo-sharing platform shifted to a machine-learning approach from reverse chronological order. A lot of…
7 Tips for Growing Your Following on Instagram With Hashtags
With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you…
Instagram Wants to Improve Your Mental Health, Creates New Wellbeing Team
Instagram is taking steps to help improve their users’ mental health with the creation of its new Wellbeing Team. Millions of people around the world use Instagram to visually share and document their lives. However, the unrealistic portrayal of how…
Instagram Launches Shoppable Posts in 8 New Countries
Instagram is planning to increase its share in the eCommerce segment by expanding its shopping feature abroad. Previously available only in the US, the Facebook-owned photo and video sharing app now allows shoppable posts for businesses located in an additional eight…
Social Media App Vero is So Popular it Might Kill Facebook and Instagram
There is a new social media app in town that’s been making waves recently. If you happen to use Twitter and Facebook, you may have noticed a lot of recent buzz over an app called Vero. Vero, which is the Latin…
Instagram Adds ‘Recommendations’ to User Feed
If you recently noticed that something about your Instagram account feels a bit different, don’t be alarmed. Apparently, the picture-dense social media platform has just introduced a new feature on your feed but did not bother to make any announcements…