Twitter’s Ad Business Shrinks, Company Focuses on Selling Data

With Twitter’s ad revenues struggling, the company has set its sights on data licensing. Twitter has seen some positive changes in its user engagement recently. But despite that, the company’s ad business is still floundering. Data has shown that the…

Twitter Doubles Its Character Limit for Select Languages

Twitter is about to address one issue that has annoyed users of the social media platform for the longest time – its restrictive 140-character limit per tweet. On Tuesday, the company finally announced that it is now doubling the character…

Twitter’s Updated Terms of Service Sparks Outrage Among Users

Twitter is under fire over a recent update of its terms of service. Users vented their anger over a particular clause introduced by the microblogging site which seems to suggest that Twitter will now have the right to republish any user…

Twitter Tries to Boost Revenue With New $99 Subscription Plan

Twitter is introducing a new way to help individuals, as well as small businesses, increase the reach of their posts outside of their current follower base. Called the “private beta program,” it automatically promotes up to 10 tweets per day…

Twitter Rolls Out New Chatbot Feature for Businesses

Twitter has introduced a new chatbot feature for companies to promote their brands, and they are hoping that these businesses and their customers stay on the platform for their real-time interactions. This new platform allows brands to customize the experience…

Biz Stone’s Return to Twitter Boosts Stock

Twitter’s prodigal son has returned after six years, and shareholders are sitting up and taking notice. According to multiple reports, shares of the social media company were boosted by the return of co-founder Biz Stone. Following the announcement, midday trading…

Trump Has Made Twitter Relevant Again — Twitter Should be Ecstatic — Instead They Are Conflicted — Blinded by Political Bias

Up until the campaign, Twitter was in my opinion fading from public consciousness, with Facebook starting to dominate as the place to go for breaking news. Trump single handedly changed that. Twitter is on top of the world with every…

When Fake News is Real News and Real News is Fake News

All of this talk about fake news is starting to take root into the mainstream news bubble as if it were true, which it isn’t in any discernible or meaningful way. We are already seeing social media and left leaning…

Social Media Pulse Model Predicts Tweet Explosions

“When you notice patterns over time, you have a suspicion that there’s an underlying reason why they happen — and maybe we can encode that in a model so that with just a little bit of data we can predict…

The Twitter Election Comes to a Close

Twitter says that people in the U.S. sent 1 billion Tweets about the election since the primary debates began in August of last year. That’s a lot of tweets! Donald Trump, who has over 13 million Twitter followers and Hillary…