Google is the most invasive of Big Tech companies, tracking 39 different private user data points, more than any of its peers.
StockApps.com conducted an analysis of what data Google, Twitter, Apple, Amazon, and Facebook collect. Of the companies analyzed, Google was the most invasive, tracking 39 different points of private user data. Apple was the least invasive, only tracking 12 data points “necessary to maintain users’ accounts.”
Twitter collected the second-highest number of data points at 24, while Amazon came in at 23. Surprisingly, Facebook only tracked 14 data points.
“Twitter and Facebook both save more information than they need to,” writes Edith Reads for StockApps.com. “However, with Facebook, most of the data they store is information users enter.”
One of the biggest challenges for users interested in limiting Big Tech’s data tracking is the difficulty in understanding the long and complicated privacy policies most companies utilize.