Twitter Improves the Use of Direct Messages as CRM

Twitter announced today new features that help companies use the Direct Messages aspect of their platform to improve communications with customers. They have enabled companies to build in Quick Replies and Welcome Messages via Direct Messages so that businesses can…

Twitter Partners with Pepsi to Launch Promoted #Stickers

Twitter announced the launch of Promoted #Stickers as a new marketing tool for brands. Twitter launched #Stickers for users back in June for those wanting to add some fun to their tweets. “Starting today, brands can create and promote custom…

How to Use Twitter to Improve Customer Service

In a recent CXweek event, Twitter Sr. Product Marketing Manager Jeff Lesser gave an interesting talk about how to use Twitter to improve customer service. “At Twitter we like to think that we have the best platform for doing customer…

Twitter Offers Event Targeting To Rio Olympics Advertisers

“We launched event targeting to provide a fast and easy way to reach a target audience on Twitter that’s actively interested in an event,” says Jay Bavishi, the Marketing Manager at Twitter. “Event targeting gives you the ability to target…

A Look at Twitter’s “Peak Detection Algorithm”

“We used peak detection algorithm to detect spikes and snap goals to the closest spikes,” explained Krist Wongsuphasawat (@kristw), a Twitter Data Scientist who works on data visualization at Twitter. “There are many ways we can measure “excitement”. Using raw…

14.5 Million #EURO2016 Tweets Last Night

Twitter is still the leading social platform for one-to-many worldwide communication with over 14.5 million #EURO2016 tweets last night. Portugal defeated France to become #EURO2016 champions. Many of the players themselves posted on Twitter about the game to their millions…

Twitter Dashboard – New Tool for Businesses to Connect with Customers

Twitter announced a useful new tool today that helps businesses better connect with customers and community. Twitter Dashboard is a free iOS app as well as a desktop platform that is designed to become the Twitter platform for business. The…

Video Tweets & Vines Increase To 140 Seconds

Starting today Twitter users can post videos up to 140 seconds, matching the tweet character limit. Previously, videos were limited to just 30 seconds on Twitter and 6 seconds on Twitters Vine product. Vine will also begin to slowly rolling…

Immediacy Advertsing: Twitter Now Lets Advertisers Target By Emoji

Twitter has become the first social media platform that lets advertisers target by what emoji a user has tweeted. The idea is that emoji’s are indicators of emotion, or even more specifically wanted actions, which can be used by businesses…

Periscope Live Button Now On Twitter App

You can now go live from your Twitter app with one click on both iOS & Android via a new LIVE button. Periscope was acquired by Twitter in March 2015 for $86.6 million. Periscope was launched in March 2015 and…