Social networking sites reach a higher percentage of women then men globally, with 75.8 percent of all women online visiting a social networking site in May compared to 69.7 percent of men, according to a new report from comScore.

It’s a rare person who would suggest that any online traffic report is completely accurate; most folks know stats from Hitwise, Nielsen, and the like are closer to educated guesses.  But it turns out that last month, comScore got Yahoo’s June stats wrong by a significant margin, leading Yahoo to announce the problem in a press release today.

More than 177 million U.S. Internet users watched video content in June, according to the latest report from comScore.

Google sites, driven by video viewing on YouTube, ranked as the top video content property with 144.5 million unique viewers, followed by Yahoo sites (44.9 million viewers) and Vevo (43.7 million viewers).

As everybody knows by now, the whole Google-China scuffle has not done the search giant’s market share any favors in that country.  But it’s been quite a while since we’ve checked in on Google’s performance in the Asia-Pacific region as a whole, and today, comScore was good enough to provide some relevant data.

Google fans will be pleased to know that the company’s still doing well, especially in terms of unique visitors.  comScore determined that Google reached about 55 percent of the region’s online population in May, which is impressive.

June did not go at all well for Yahoo, judging by new statistics from comScore.  In fact, at least in terms of time spent on the company’s properties, June was terrible, with Yahoo managing to set a couple of records of the wrong sort.

Palm’s out of the running.  Microsoft’s about to lose its advantage.  And although they’re still way out in front, even RIM and Apple appear to be in trouble, according to the latest report from comScore, which indicates that Android has taken market share from all of its top competitors.

comScore has revealed some findings on display ads in the U.S. Flash and rich media ads account for 40% of impressions, according to the firm’s report. JPEG ads led the market with over 42% of impressions in the U.S., while "leaderboard"-style banner ads (728 x 90) were the most commonly viewed display ad by size.

comScore has released some numbers about smartphone and feature phone browser and app usage, as it relates to map access and mobile navigation in the U.S. These numbers are based on a study, which found  14% of mobile users in the U.S. accessed maps on their devices in April, as the mobile map audience reached 33.5 million users, a 44% increase from last year.

More mobile users are also now accessing maps via apps as opposed to the browser, the study found.

During the month of May 183 million U.S. Internet users watched online video, according to the latest figures from comScore.

YouTube saw record levels of viewing activity during the month with an all-time high of 14.6 billion videos viewed and surpassing 100 videos per viewer for the first time.

U.S. Internet users watched nearly 34 billion videos in May, with Google sites leading the way with 14.6 billion videos, representing 43.1 percent of all videos viewed online. YouTube account for the majority of videos viewed at the property.

More than 123 million Americans visited newspaper websites in May, representing 57 percent of the total U.S. Internet audience, according to a new report from comScore.

The New York Times Brand led the category with more than 32 million visitors and 719 million pageviews during the month. The average visitor viewed 22 pages of content on the New York Times.  Tribune Newspapers ranked second in terms of audience with 24.8 million visitors, followed by Advance Internet (18.1 million visitors) and USA Today (16.8 million visitors).

There were 234 million Americans who were mobile subscribers for the 3-month period ending in April, according to a new report from comScore.

 During that time, Samsung ranked as the top manufacturer with 22.1 percent share of U.S. mobile subscribers, up one point from the previous three-month period. LG ranked second with 21.9 percent share, trailed closely by Motorola (21.6 percent share, down 1.4 percent), RIM (8.4 percent share) and Nokia (8.1 percent share).

Social networking now ranks as the fastest-growing mobile content category, according to a new report from comScore.

"With mobile media consumption on the rise, the discussion of how consumers are accessing content — whether it is via application, browser or both — continues to be an important factor for companies looking to invest further in their mobile brands," said Mark Donovan, comScore senior vice president of mobile.

Last month, the yet-to-launch Google TV did quite well for itself, grabbing a whole lot of headlines and getting all sorts of people excited.  And although this observation may not seem as timely, it turns out that Google’s existing video properties did well for themselves in April, winning an additional 1.4 percent of market share according to new comScore data.

Nearly a quarter (23.8%) of mobile users across the five largest European mobile markets (UK, France, Germany, Italy and Spain) listened to music on their mobile handsets during the first quarter of this year, according to a new report from comScore.

The 54 million total music users in the EU5 countries represent a 10 percent increase in the past year.

Although the stock market has still been moving up and (mostly) down in a disturbing manner this week, comScore’s provided evidence that the ecommerce market is healthy again.  According to comScore, ecommerce spending for the first quarter of this year was up ten percent on a year-over-year basis.

Facebook has surpassed Yahoo to become the leading publisher of display ads in the U.S. according to a new report from comScore.

In the first quarter Facebook delivered 176 billion display ad impressions, representing 16.2 percent market share. Yahoo sites ranked second with 132 billion impressions (12.1%), followed by Microsoft sites with 60 billion impressions (5.5%) and Fox Interactive Media with 53 billion impressions (4.9%).

Broadband penetration in rural markets in U.S. has experienced double-digit growth in the past year, driven largely by regional providers continuing to increase their market share in these areas, according to a new report by comScore.

Mexico’s online population has jumped 20 percent in the past year to 15.5 million Internet users making it one of the fastest growing markets, according to a new report from comScore.

"With more than 15 million Internet users in Mexico and growing fast, advertisers are increasingly turning to the digital medium to reach their desired audiences with increased sophistication and efficiency," said Ivn Marchant, comScore Country Manager for Mexico.

More than 180 million U.S. Internet users watched online video in March, according to the latest research from comScore.

YouTube delivered video to more than 135 million viewers during the month, reaching 3out of every 4 online video viewers at an average of 96 videos per viewer.

Internet users watched a total of 31.2 billion videos in March, with Google sites ranking as the top video property with 13.1 billion videos, representing 41.8 percent of all videos viewed online.

The use of mobile mapping and direction services in Europe in the past year has jumped 68 percent, according to a new analysis from comScore.

In February, more than 21 million mobile users in the EU5 countries (U.K., France, Germany, Spain and Italy) used their mobile handsets for navigation.

March was an interesting month for the search market, according to new statistics from comScore.  Not so interesting that Google isn’t still on top by a huge margin, of course, but interesting insofar as the search giant lost a bit of market share, even as Bing and Yahoo improved their standing.

Let’s start with Google’s story.  In February, comScore puts its market share at 65.5 percent.  That declined to 65.1 percent in March, which is a moderately unusual turn of events.