ComScore Study – Marketing Power Of Podcasts Is Huge

A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, nearly on in five Americans aged 18-49 report listening to podcasts at least once…

The ‘New comScore’ is Here

comScore announced that it has completed a merger with Rentrak and that the two are now one as the “new comScore”. What does this mean? According to comScore, it means “a new model for a dynamic, cross-platform world.” The company…

Apps Now Top Way People Consume Digital Media In US

comSore has a new report out looking at mobile app usage in the U.S. It finds that it has become the top way people are consuming digital media, but interestingly, it has done so without damaging desktop or the mobile…

Include These Types Of Content In Your Business App To Get More Sales

People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage is that the number of apps people are using…

This Is What 90% Smartphone Penetration Looks Like

ComScore just released a new report on U.S. smartphone penetration – or, if you don’t like the sound of that, call it the percentage of a certain market using smartphones. Bottom line: everyone has a smartphone. Actually, about 77% –…

Google Shows Concern Over Firefox Switch To Yahoo

As you may know, Yahoo recently became the default search engine in Mozilla’s Firefox browser after Google had held the spot for a decade. As Yahoo’s search market share has already benefited from the switch, Google is telling Firefox users…

Millennials Are Really Into Snapchat

That about says it. Millennials, categorized by comScore as those aged 18 to 34, have a new favorite toy in the social media realm. According to comScore’s most-recent Mobile Metrix, Snapchat is now the third most-popular social app for millennials.…

ComScore Buys MdotLabs To Battle Non-Human Traffic

ComScore has acquired MdotLabs in a move aimed at battling fraud in online advertising, or as the company puts it, to “augment its non-human traffic detection methods.” MdotLabs specifically uses its technology to identify bots, click farms, pay-per-view networks, and…

Here Are The Top 50 Desktop Sites In The U.S.

comScore just released its Media Metrix monthly ranking of the top 50 web properties (desktop) in the United States. The top five consist of Google, Yahoo, Microsoft, Facebook, and AOL, followed by Amazon, MODE Media (formerly Glam Media), Turner Digital,…

Yahoo’s Search Market Share Reportedly Lowest It’s Ever Been

comScore should be releasing its latest U.S. search market numbers soon, but as Greg Sterling reports, some analysts got them early, and have been talking about them. Yahoo has reportedly fallen below 10% market share, which is the lowest it’s…

U.S. Desktop E-Commerce Spending Up 12% From Last Year

comScore put out new findings indicating that desktop-based e-commerce in the U.S. has grown 12% versus the same period last year. According to the firm’s estimates for Q1 2014 U.S. digital commerce sales, desktop e-commerce spending reached $56.1 billion during…

Google+ Is A Top-15 Smartphone App In The U.S.

comScore released its March 2014 U.S. Smartphone Subscriber Market Share report on Friday. You can delve into that here, but given all the talk about Google+ dying lately, there’s one takeaway here that directly contradicts that. Google+ has made the…

Windows Phone Leads BlackBerry in Latest Smartphone Numbers

Holiday season 2013 capped off another record year for tablet shipments, but market watchers are now beginning to see the rapid growth of the smartphone market reach saturation points in established markets. As these mature markets reach their peaks, the…

Yahoo Continues To Beat Google As Top U.S. Desktop Web Property

Back in August, Yahoo made headlines for being the top web property in the U.S. on desktop computers, based on data from comScore, which releases its report each month. That was the first time Yahoo sites beat Google sites in…

Black Friday Was First Billion Dollar Desktop Shopping Day Of The Year

U.S. desktop ecommerce holiday spending was already up 14% year-over-year by for the first 24 days, ahead of Black Friday. Black Friday itself, comScore reports, was the first billion dollar online shopping day of the holiday season with $1.198 billion…

Desktop Holiday Ecommerce Spending Up 14% From Last Year So Far

A report out from comScore says $18.9 billion has been spent online during the first 24 days of the November-December 2013 holiday season, using desktop computers. This is up 14% from the same time period last year ($16.6 billion). Ahead…

Apple Smartphone Market Share Still Rising, HTC Now Falling Fast

145 Million Americans now own smartphones, making up nearly 61% of all cell phone users. Though analysts are beginning to predict a market saturation in the west and look toward developing markets such as Brazil and China for growth, the…

Mobile Ads Are Getting Better At Fueling Consumer Purchase Intent

The effectiveness of mobile ads has long been debated, but data compiled by comScore appears to suggest that they’re only getting more effective as time goes on. Perhaps better for marketers yet is that mobile ads are getting better where…

Yahoo Is Bigger Than Google, And That Should Mean Something To Your Business

I bet you didn’t see this coming after years of Google domination. Yahoo is back as the top web property (in the U.S.). This comes from comScore Media Metrix, which releases monthly lists of the top 50 U.S. web properties.…

Apple, Samsung Continue to Gobble Up Market Share

The new ComScore mobile numbers are out today, and it’s the same story that consumers have been telling for over one year now. Apple and Samsung, unsurprisingly, have both gained market share in the U.S. smartphone hardware market. Apple saw…