ComScore Study – Marketing Power Of Podcasts Is Huge

A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, nearly on in five Americans aged 18-49 report listening to podcasts at least once…

The ‘New comScore’ is Here

comScore announced that it has completed a merger with Rentrak and that the two are now one as the “new comScore”. What does this mean? According to comScore, it means “a new model for a dynamic, cross-platform world.” The company…

Apps Now Top Way People Consume Digital Media In US

comSore has a new report out looking at mobile app usage in the U.S. It finds that it has become the top way people are consuming digital media, but interestingly, it has done so without damaging desktop or the mobile…

Include These Types Of Content In Your Business App To Get More Sales

People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage is that the number of apps people are using…

This Is What 90% Smartphone Penetration Looks Like

ComScore just released a new report on U.S. smartphone penetration – or, if you don’t like the sound of that, call it the percentage of a certain market using smartphones. Bottom line: everyone has a smartphone. Actually, about 77% –…

Google Shows Concern Over Firefox Switch To Yahoo

As you may know, Yahoo recently became the default search engine in Mozilla’s Firefox browser after Google had held the spot for a decade. As Yahoo’s search market share has already benefited from the switch, Google is telling Firefox users…

Here Are The Top 50 Desktop Sites In The U.S.

comScore just released its Media Metrix monthly ranking of the top 50 web properties (desktop) in the United States. The top five consist of Google, Yahoo, Microsoft, Facebook, and AOL, followed by Amazon, Turner Digital, MODE Media (formerly Glam Media),…

Millennials Are Really Into Snapchat

That about says it. Millennials, categorized by comScore as those aged 18 to 34, have a new favorite toy in the social media realm. According to comScore’s most-recent Mobile Metrix, Snapchat is now the third most-popular social app for millennials.…

ComScore Buys MdotLabs To Battle Non-Human Traffic

ComScore has acquired MdotLabs in a move aimed at battling fraud in online advertising, or as the company puts it, to “augment its non-human traffic detection methods.” MdotLabs specifically uses its technology to identify bots, click farms, pay-per-view networks, and…

Here Are The Top 50 Desktop Sites In The U.S.

comScore just released its Media Metrix monthly ranking of the top 50 web properties (desktop) in the United States. The top five consist of Google, Yahoo, Microsoft, Facebook, and AOL, followed by Amazon, MODE Media (formerly Glam Media), Turner Digital,…