Drift CEO David Cancel
The Power is Going From Companies To Consumers, Says Drift CEO

“The most important thing for us and the reason we exist is that all the power is going to all of us, the buyers and consumers,” says Drift CEO David Cancel. “It’s going from companies to consumer buyers. We (as consumers) dictate everything now so every company in the world has to modify how they sell and service to make us happy.”

Adam Justis, Adobe Experience Cloud | Adobe Imagine 2019
Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral…

We Want To Make It Easier For People To Go From Inspiration To Purchase, Says Pinterest CEO

“I don’t know about social commerce overall but I definitely know that our users often want to buy the things they find on Pinterest,” said Pinterest CEO Ben Silbermann while discussing going public on the NYSE. “We just want to make it easier for them to go from that inspiration all the way to reality, which in this case would be a purchase.”

We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO

“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant growth and make money off our logistics. If you’re selling consumers, you’re selling growth, and you can charge a lot for that.”

Hulu May Implement New Binge Watching Ad Format

Peter Naylor, SVP Advertising Sales at Hulu, says that they are “exploring new ad experiences for binge watchers.” Naylor indicated to AdAge that Hulu may introduce a binge ad product to advertisers at the upcoming NewFronts.

Walmart is the Roman Empire of Retail

Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG Insights. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon.

Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience.

Cross-Media Campaign Execution is a Pain Point for Media Companies

“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North America Sales at WideOrbit. “The more complex the sale, the more complex the buy, the harder it gets.”

Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign

Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and its system will determine what type of pizza it is.

New Funding Round Values Reddit at an Astounding $3 Billion

Reddit announced a new $300 funding round valuing the company at an astounding $3 billion. The valuation is amazing considering that Reddit has been around for quite a while and is presumably past its high growth phase.