Meta has set the record straight, saying it is not bringing ads to WhatsApp, despite a report this week claiming otherwise.

Financial Times reported that Meta was considering introducing ads into WhatsApp in an effort to boost revenue. WhatsApp head Will Cathcart took to X to quash the report.

This @FT story is false. We aren’t doing this.

Also it looks like you misspelled Brian’s name…

Will Cathcart (@wcathcart) — September 15, 2023

This is a rumor that seems to reappear every year or two, but Meta has so far not opted to pursue such a strategy.