T-Mobile 5G
NAD Supports Some T-Mobile 5G Claims, Disputes Others

The National Advertising Division (NAD), a division of BBB National Programs, has sided with T-Mobile on some of its advertising claims, while disputing others.

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”

Everything You Do is The Brand, Says ShipMonk CEO

Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

Twitter Icons
Twitter May Be Looking At Subscriptions to Boost Revenue

Twitter may be looking at subscription options in an effort to boost revenue and offset sluggish ad sales.

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BBB Checks Verizon On Misleading 5G Claims

The BBB’s National Advertising Division (NAD) has called Verizon out for ads that make misleading claims about its 5G coverage and speed.

Google Search On iPad - Image by William Iven
Google Brings Free Retail Listings to Google Search

Google has announced that it is bringing free retail listings to the main Google Search results page.

Facebook
High-Profile Companies Join Facebook Advertising Boycott

Multiple high-profile companies have joined the ranks of those boycotting Facebook advertising over racist and violent content.

T-Mobile Extends T-Mobile Tuesdays to Sprint Customers

T-Mobile took another step toward welcoming Sprint customers to the magenta family by giving them access to T-Mobile Tuesdays deals.