AdvertisingDay

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the b...

Google Under Closer Scrutiny From German Antitrust Watchdog

Google has been labeled a company of “paramount significance" by the German antitrust watchdog, opening the door for more scrutiny....

Microsoft Buying Xandr Ad Business From AT&T

AT&T has agreed to sell its ad marketplace, Xandr, to Microsoft as the ad industry tries to adapt to a post-cookie world....

UK Takes Aim at Adtech, Warns Against Unlawful Behavior

Elizabeth Denham, the UK’s information commissioner, has penned a piece on the adtech market, warning against unlawful behavior....

Google Joins Exclusive $2 Trillion Club

Google has joined the $2 trillion club, becoming only the third US company to cross the threshold, thanks to a surge in its stock price....

Twitter Tweaks Algorithm and Adds New Features to Bolster Performance Ads

Twitter is tweaking its algorithm and adding new features as it works to bolster its performance advertising business....

Reddit 1-800 Flowers Ad Goes Viral

Our ads on Reddit have gotten a lot of traction and puts a big smile on people's faces says 1-800 Flowers CEO Chris McCann. What we're trying to do is...

YouTube Paid Creators $30 Billion Over the Last Three Years

YouTube has provided insight into the state of its content platform, including some impressive figures regarding its revenue and payouts to creators....

Reddit Hits $10 Billion Valuation

Reddit has secured another round of funding, bringing the social media company’s valuation to $10 billion....

Invisibly Launches Platform to Help People Control and Monetize Their Data

Invisibly is looking to disrupt the advertising industry, launching a platform that puts people in control of their data....

Google Piloting Three-Strikes Policy for Repeat Ad Policy Violators

Google is cracking down on those repeatedly violating the company’s ad policies, piloting a three-strikes program....

Google Has Completed Its July 2021 Core Update

Google has finished rolling out its July 2021 core update, following a June 2021 core update last month....

Third-Party Cookies Get a Stay of Execution as Google Postpones Plans

Google is pushing back its plans to eliminate support for third-party cookies, buying the advertising industry more time to adapt....

EU Investigating Google’s Ad Business

On the heels of reports the EU was preparing to investigate Google’s ad business, the EU Commission has opened a formal investigation....

Google Makes it Easier for SMBs to Launch YouTube Ad Campaigns

Google is making it easier for SMBs to launch YouTube ad campaigns in its first-ever YouTube Small Biz Day....

EU Poised to Investigate Google’s Adtech Business

Fresh on the heels of a French investigation into Google’s advertising business, the company may be facing an even bigger threat in the form of an E...

Ohio AG Sues to Declare Google a Public Utility

Ohio Attorney General Dave Yost has filed a lawsuit trying to have Google declared a public utility....

French Competition Authority Fines Google $267 Million

The French Competition Authority has fined Google $267 million for favoring its own advertising services and abusing its dominant position....

Google Sued for Allegedly Selling User Data

Google is facing another privacy-related lawsuit, this time for allegedly doing something the company promised it would never do: sell user data....

Verizon Media Sold to Apollo Funds

Following reports Verizon was exploring a sale of Yahoo and AOL, its Verizon Media business is being sold to Apollo Funds....

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