Salesforce Salck
Salesforce/Slack Deal Expected Tuesday

Salesforce and Slack are expected to announce a sales agreement Tuesday, in what would be Salesforce’s biggest acquisition to date.

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

C3 AI CRM
Salesforce Beware: Microsoft, Adobe and C3.ai Reinvent CRM

Microsoft, Adobe and C3.ai have joined forces to use artificial intelligence (AI) to reinvent customer relationship management (CRM).

Microsoft Dynamics 365 Marketing
Microsoft’s Approach to Data a Major Advantage Over Salesforce

Microsoft’s approach to customer data could help the company make major headway against Salesforce.

Salesforce CEO Marc Benioff: We Are In A New Digital World
Salesforce CEO: We Are In A New Digital World

Marc Benioff, CEO of Salesforce, discusses how we are not living in the past or the future, we are living in the present. He says that the present is a new digital world in an all digital world.

Businesses Being Reimagined In A World That Is Now Entirely Digital
Businesses Being Reimagined In A World That Is Now Entirely Digital

How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.

How Marketers Can Have a Great Voice in the C-Suite

Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs according Unilever CMO Keith Weed.

Customer Meetings Will Change Forever, Says Shark Tank’s Robert Herjavec
Customer Meetings Will Change Forever, Says Shark Tank’s Robert Herjavec

Some things in the new world will change forever. Customer meetings will change forever. In the past, I never thought that I could do a Zoom call or a Teams call with the CEO of a company I’m trying to sell to.

COVID Accelerated Digital Transformation, Says DocuSign CEO Dan Springer
COVID Accelerated Digital Transformation, Says DocuSign CEO

We have seen significant acceleration since the COVID-19 pandemic, says DocuSign CEO Dan Springer. A significant portion of that (increase) was due to increase use cases from customers driving that digital transformation faster with services like DocuSign.

Ecommerce, Search, Social… and Conversational Space?

When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.