Salesforce and Slack are expected to announce a sales agreement Tuesday, in what would be Salesforce’s biggest acquisition to date.
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
Microsoft, Adobe and C3.ai have joined forces to use artificial intelligence (AI) to reinvent customer relationship management (CRM).
Microsoft’s approach to customer data could help the company make major headway against Salesforce.
Marc Benioff, CEO of Salesforce, discusses how we are not living in the past or the future, we are living in the present. He says that the present is a new digital world in an all digital world.
How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs according Unilever CMO Keith Weed.
Some things in the new world will change forever. Customer meetings will change forever. In the past, I never thought that I could do a Zoom call or a Teams call with the CEO of a company I’m trying to sell to.
We have seen significant acceleration since the COVID-19 pandemic, says DocuSign CEO Dan Springer. A significant portion of that (increase) was due to increase use cases from customers driving that digital transformation faster with services like DocuSign.