Could Forums Be More Valuable to Your Brand Than Facebook/Twitter?

Social media marketing is largely about engaging with your audience, and a big part of that is knowing where your audience is. A lot of brands may find that their audience is easiest to reach through forums, which are kind of the old school social networks.

Do you use forums to engage with your audience? Tell us about it.

Google Detects Malware Targeting Vietnam Dissidents

Google said it has detected malware targeting Vietnamese-language users opposed to bauxite mining in the Communist country.

The malware infected the computers of "potentially tens of thousands of users" who downloaded Vietnamese keyboard language software, Google Security Team member Neel Mehta wrote on the company’s security blog. The attacks targeted opposition to the mining of bauxite, an ore used to make aluminum.

Gmail Opens Up To Apps With OAuth Support

Sharing one’s password is considered a huge security sin; a recent Symantec survey made clear that telling it to even a boss or spouse is verboten.  Gmail users may be glad to hear, then, that Google has figured out a way to encourage the creation of Gmail-related apps without asking everyone to compromise on the password issue.

Google Takes Limit Off AdSense Category Filtering

Google has eliminated the limit to how many categories AdSense publishers can filter from their sites. There are 11 categories, and users can filter as many of them as they want.

Yale’s Deployment Of Google Apps Delayed

When we first reported that Yale was poised to adopt Google Apps, the development seemed like a big win for Google.  The situation’s now looking a bit different, though, as the prestigious university has postponed its school-wide switch to Gmail, Google Calendar, Google Docs, and other products from Mountain View.

Social Network Users Improve Privacy Habits

As the amount of activity on social networks continues to increase, more users are taking steps to protect their privacy but security risks remain, according to a new report released by Webroot.

The survey included more than 1,100 members of Facebook, LinkedIn, MySpace, Twitter and other social networks. The survey found an increasing awareness among social network user of how to keep personal information private. At the same time, it indicated how social network users still put their identities and information at risk.

Analyst Bets Apple Search Engine Might Be On The Way

An investment firm that was founded in 1895 and earned almost $470 million in net revenue last year thinks it’s likely that Apple will build its own search engine.  Specifically, Piper Jaffray assigned this outcome a 70 percent chance of taking place sometime within the next five years.

Twitter Tests New Home Page

Twitter is testing a new home page, aimed at showing more of the information that "flows through Twitter."

"This builds on a series of changes starting last year when we redesigned the homepage to make search and trending topics more visible and easily accessible to everyone," says Twitter Designer Doug Bowman. "With that version, we brought the power of search.twitter.com to the homepage and let people explore the value of Twitter without an account."

Google Gives AdWords for Mobile Interface to Advertisers

Today Google has made AdWords for Mobile the default mobile interface for a small percentage of English-language advertisers.

Google, Microsoft Part of Coalition to Get Privacy Law Updated

A coalition that includes Google and Microsoft is aiming to get the Electronic Communications Privacy Act updated to reflect the needs of today’s technologically fast-paced world, where much consumer and business data resides in the cloud. I listened in on a conference call this afternoon, which featured several members of the coalition, including representatives from both companies.