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Will Consumers Accept Mobile Ads?
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Harris Interactive, a market research company has announced the results of new research into consumer acceptance of mobile phone advertisements. The research looked at current levels of consumer interest in mobile phone advertisements, preferred advertising methods and the willingness of consumers to be profiled.

Hitwise: Where Did You Fill Out Your Brackets?

March Madness begins today and already the tournament action is in full swing with enough opening round games to satisfy even the most ravenous of college basketball appetites.

Google Loses Lenovo, Microsoft Comes Out Ahead

Today is the Ides of March – the same day that Julius Caesar was betrayed and assassinated so many years ago.  And although it’s not likely to go down in history in quite the same way, another betrayal has taken place – Lenovo has chosen Microsoft’s software (in place of Google’s) as its default search application.

Google Talk Gadget Comes to Town

There’s a new (and official) personalized homepage gadget in town: Google Talk. It’s quite nice, and after a quick trial I have to say I prefer this to both desktop Google Talk, as well as Gmail’s Google Chat alternative.

Making a Top Notch Content Website

There’s so much focus in the blog and infoproduct world on creating “quick and easy” moneymaking websites. While it is possible to make quick websites that make money (although it’s much harder than people claim), I’d love to see more instruction like this from Andrew Johnson about steps to take to create a top notch content website.

Social Media Traffic – Monetizing it

Have you ever been to MSN, Google or Yahoo and seen a "personalized" message pop up?

Skype Thinks Twice The Price Is Nice

EBay’s Skype may be taking a page out of Microsoft’s playbook. The VoIP company released a new product yesterday that seems awfully familiar, at twice the price.

The beta version of Skype Prime, part of Skype 3.1 for Windows, a widget that allows Skype users to become online, on-call experts.

For example, if you’re a business consultant of some kind, you can set up a hotline for people to call you for advice and guidance in your area of expertise. Experts can charge per minute or per call.

The Marketing Tactic That Gets 5 Stars

Quick: Which online marketing technique, according to Foresee Results, is used by 72 percent of the top Internet retailers and is the most influential factor in purchase for 39% of all buyers? The answer is customer ratings and reviews.

So why aren’t you using them on your site?

Ten Ways to Make Your Small SEO Firm Look Big

Nowadays you don’t have to be big to get big clients. After 3 months of starting up (early 2006) our own web content firm (Applied Content), we landed a big deal with a Fortune 500 company (actually in top 30 though!). It’s not that we looked like a giant corporation, but we looked big enough to show that we cared about our business and about our image. Whether you are a business-to-business or business-to-consumer company, looking “bigger” or more professional will help you land bigger clients, and more of them.

Now for my top 10 list of ways to make your small SEO firm look big:

Online Video and the Mesh Conference

There’s no question that online video has become a phenomenon over the past year or so, whether it’s the rise of YouTube and “user generated” stars like Lonelygirl15 or IsabellaBrave or the increasing use of video blogs by politicians such as Hillary Clinton and Barack Obama.

Even the Target Market Has Days Off
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My husband, Eric, has been looking at me funny. He gazes at me all the time and I hate being stared at. Being mean as usual, I make him stop. Last weekend, I realized he’s been looking at me with a strange look in his eyes that I couldn’t intrepret. I’m mean, so last weekend I asked him why he keeps giving me weird looks.

He replied, “Because I’m not sure which Kim is present, so I’m looking harder to see who’s there.”

I laughed, because I don’t know either.

Mobile Convergence And The Consumer

According to Parks Associates, U.S. consumers have a favorable opinion of convergence in mobile devices. The marketing research and consulting firm reports that 41 percent of U.S. households own a camera phone and 21 percent own an MP3 music phone.

The company is launching a new consumer survey Mobile Entertainment: Platforms and Services to examine consumer interest in mobile service and platform convergence. They will also study future trends in usage and purchase patterns.

RIAA Targets Michigan Students, Draws NPR Ire
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Privacy is a hot word around the blogosphere today; Google is protecting it and the RIAA is employing every trick in their playbook to circumvent a user’s right to privacy by pressuring ISPs and Universities to voluntarily hand over identifying information pertaining to users who are allegedly violating copyright law by sharing digital music over the school’s network.

Crook’s Apology to the Internet

In a sweeping court enforced statement to the internet Michael Crook apologies to the internet for abusing the DMCA.

While this probably would not have been done to a major corporation, the issues with copyright continue on unabated, the EFF and 10ZenMonkies have gotten an admission from one of the internet’s more notorious personalities. The reputation that Mike has on the internet (for those that follow the darker seamier sides of the internet) is not a positive one, and is generally held in disregard.

Public Affairs via Web 2.0

Everyone who owns a forum, a blog, a bulletin board or otherwise knows that to accept user content is to monitor what that user content. Does it makes sense for the web site, is the content that the user supplies something that fits in, makes sense, and is appropriate.

We have heard about all the spamming that happens in these systems, but a larger question posed by CIO today is:

Site Revenue Generation Options
Today I got to thinking a lot more seriously about revenue generation options for monetising websites.

Although I’ve pretty much doubled my Adsense earnings over the past month, it’s still not a huge amount.

And today it really hit me how meagre the revenues are relative to other earning options.

The Social Media Rant!

If you were just getting used to the word blog (short for web log) and you still do not know exactly what social media means, you need to catch up quickly! The next big shift on the internet is well underway and it will leave you behind, lost in oblivion!

Why I Loathe Top Commenters Plugins
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I benefit from being a top commenter on a number of blogs simply because I am consistently active on those sites, and I have gained the benefit without changing my commenting habits.

Some of my blogging friends are aware of the problems, but have opted to use such a plugin anyway – I fully respect that decision, but many make that decision "blindly" without being aware of the possible consequences.

Ismail to Lead Yahoo Incubator

Yahoo has decided to bring in an outsider to head-up its secretive internal incubator division, Brickhouse, and they’ve chosen Salim Ismail.

Rashtchy Leaving Piper Jaffray

Danny’s reporting Safa Rashtchy’s announcement that he will be leaving his role as financial analyst for Piper Jaffray on June 30th. Here’s part of Safa’s announcement…

Convergence of Search and Social Media Marketing
I know that Jordan already linked to my Podtech interview with Jennifer Jones, but social media guru (and blogging buddy) Jeremiah Owyang asked if I would embed the Podtech flash player and also posed four tough questions for me to answer.

An Internet Crook Is ‘Sorry’

Michael Crook, along with the rest of us, learned some valuable lessons. The biggest lesson we all learned (Crook much, much more acutely), is that you don’t screw with the Electronic Frontier Foundation (EFF). The EFF eff’d him up good.

Delicious Defines Your Tags

People who use the social bookmarking site Del.icio.us to tag their favorite pages can clear up the mystery behind the tags they use when their meanings are not readily apparent.

The Real Goal of Search Marketing

Great post by Melissa Burdon at grokdotcom on the real goal of search marketing—conversions. If you’ve been reading this blog for any length of time, you know how much I agree.

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