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Site Inventory for Future Use
One of the great things about having clients is that they provide a financial platform you can use to reinvest in different areas.

That means building and promoting sites in your target vertical – but also reinvesting some of the cash into building and promoting sites into other verticals you may want to get involved with at a later date.

Social Media and Support Communities

Social Media is a hot phrase currently. It’s an extension of the idea implicit in that Times Magazine selection of YOU (that’s all of us) as Person Of The Year in 2006.

What’s the Most Important Blog Marketing Secret?

This article is the first in a follow up series on a popular article I wrote last week making the case for the need to market your blog’s content and how I believe the reason good blogs often go unread is do to poor marketing.

Cross-Discipline Bundling in Online Marketing

The web designer wants you to just trust him, and not to listen to the sales department. The sales department is sure that the Geek who runs the back end is a communist. The website is invisible because someone thought a no-cache tag would be a cute way to avoid outdated content, and none of the pages are cached.

Duplicate Content of Biblical Proportions

It is Sunday although I am not a very religious person, thus I was, horror of horrors, outside shovelling snow around. It was drifting, and if I hadn’t done anything with it, it might have blocked the driveway for my wife Monday morning.

Does your mind wander when you are doing a physical job that doesn’t require much other thought? Mine certainly does.

Duplicate Content of Biblical Proportions

Is Online News Living Your Experience?

The essence of sites doing well with online news comes from embracing two concepts: participation, and community relevance.

Internet Archive V. Shell: The Publicity Aftermath
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After news of Suzanne Shell’s countersuit against Internet Archive surviving by the thread of one non-dismissed claim – the claim that Internet Archive’s Wayback Machine web crawler was guilty of breach of contract by ignoring the site’s terms of use – hit the cyber circuit, a real catfight hissed and scratched its way across the weekend.

You might call it a "flame war," in the traditional Internet sense, but that’s hardly accurate.

Presidential Candidates & Behavioral Targeting

I read an interesting article by Michael D Jensen titled “What do the Presidential Candidates use for Analytics?”

A List Bloggers Shouldn’t Throw Stones

There are a number of fatal, hypocritical or naive flaws in almost every attack on paid posts by A list bloggers and it is time to show them their Achilles heel(s).

Political Advertising Spending Grows Tremendously
If you thought Howard Dean’s efforts to rally online supporters was impressive, wait until you see what the 2008 candidates have in store for us.

According to the Washington Post, the amount spent on online political advertising has grown at a phenomenal rate.

Lycos Attempts Another Comeback
Over the past few months, we’ve reported on Lycos’ many attempts to reinvent itself and make a comeback. It’s been almost as pitiful as watching Sylvester Stallone’s “Rocky Balboa” comeback movie – btw, how can you make a Rocky movie in which he loses!!!

Google Maps Integrated Into Media Platform

Reality Digital, a media sharing and social community solutions for businesses, has integrated its digital media-hosting platform, Reality Digital Opus and Google Maps. This allows users to find the geographic location of videos uploaded to Opus.

SEO & Accessibility Prevent Lawsuits, Increase Visibility

The WorldWide Web Consortium (W3C), in May 0f 1999, issued Web Content Accessibility Guidelines, which outlined methods of making web content easily accessible to the visually and physically impaired. In those guidelines the W3C stated plainly,

Apollo Blasts Off From Adobe

The new platform has entered a public alpha test for developers who want to create web applications capable of running online or offline on a computer.

Take Two Looks To Squash Nuisance Suits

Noted video game opponent Jack Thompson is at it again, looking to block the distribution of Manhunt 2 and Grand Theft Auto IV, both scheduled to be released later this year by Take Two. The popular game distributor, however, is now looking to launch a preemptive strike against Thompson to ensure timely release of these titles.

YouTube’s Video Awards
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YouTube has rolled out the red carpet for its first YouTube Video Awards, which will honor the creative achievements of the YouTube community.

In Game Advertising: Google Acquires Adscape
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Continuing it’s efforts toward exerting advertising dominance within the Web 2.0 sphere, Google has announced the acquisition of Adscape, a small San Francisco based advertising firm that specializes in developing integrated in-game advertising for an assortment of clients.

Strategy Before Tactics

If you have no defined strategy then what ever tactics you employ probably won’t meet your goals. How many of us in the information security business bought a product, tool, policy or process from a company because we needed to meet a legal requirement, a passing interest in a neat new toy, or a recommendation from a group or consultant without really visualizing how it will fit into our strategic and tactical goals for the company?

Comcast Flirts With Microsoft, Teases Google

Just as AT&T wants to leverage a better deal with Yahoo over their co-branded services, Comcast would like to parlay its broadband customer base into a bigger chunk of the search advertising revenue pie.

Firefox Readies New Beta Release Process

A more measured process to releasing these updates should help Mozilla avoid issues with rolling out an update to its entire userbase in one shot.

Webmaster Claims Spider Entered Contract In Suit
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The Web and artificial intelligence have brought about some surreal, science fiction like questions. The most recent mind-bending concept is whether or not robots can enter into contracts – that is, is a Web crawler implicitly entering a contract posted on a website announcing copyright conditions?

Google Seeks “Flexibility” Through Trendalyzer

For a while, they just came one after another – it seemed like Google was acquiring other companies at the rate of at least one per day.  Now the pace has slowed, but a few hours ago, the search engine company announced another acquisition.  This time, Google has taken on not a company, but a piece of software known as “Trendalyzer.”

Marissa Mayer herself (Google’s “VP Search Products & User Experience,” in case you didn’t know) wrote the blog entry announcing the event and explaining the software.

Google’s Local Search Impresses on “Notary”

We all know Google is cleaning up in the search space, but every so often I’ll check out what the other folks are doing just to see if they are getting close. Today I needed a notary. I work in Palo Alto, so I typed:

Palo Alto notary

Facebook’s New Security Guy

On Monday this week at SXSW I was waiting in line for BBQ at the IronWorks and someone said “you Robert Scoble?”

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