Nielsen News

Nielsen has released the results of a survey looking at the most popular apps on Android. The survey is broken up into three age segments: 18-24, 25-34 and 35-44. It shouldn’t...

Modern Warfare 3: It’s What You Want For Christmas

It's almost October, which means that everyone is already gearing up for the big holiday shopping season. One of the biggest elements to any holiday shopping season since the mid...

In a Month, Americans Collectively Spend a Century on Facebook

Nielsen has just released their Q3 2011 Social Media Report, and there are some incredibly interesting statistics included...

40% of Mobile Users Use Smartphones, 40% of Them Use Android [US]

Nielsen released a new report today indicating that 40% of mobile users in the U.S. own smartphones and 40% of those are Android devices. That's consumers over the age of 18. i...

Do Your Android Apps Get A Lot of Use?

It all depends on which Android apps we're talking about, according to one of Nielsen's latest studies. What they fo...

Netflix, Hulu Users Streaming Video in Vastly Different Ways

There is a fundamental distinction between Netflix users and Hulu users, and it goes far beyond who has more allegiance to 30 Rock. Netflix and Hulu users differ greatl...

Android, iPhone Data Use Is Exploding

It's no secret that Americans love their smartphones. In fact, most of them would probably be lost in a sea of boredom and confusion if they were separated from them for a day. O...

It’s Official: Streaming Video Consumers Watching Less TV

Until recently, Nielsen's data suggested that the heaviest media consumers were the heaviest across every type of media - streaming, mobile, standard TV, etc. Basically, that mean...

Drudge Report Sends More Traffic Than Facebook or Twitter to Some News Sites

Clearly, there's a great deal to be said for news curation. The Pew Research Center’s Project for Excellence in Journalism is sharing some...

The Royal Wedding Coverage Volume Highest in U.S.

"The kind of historic event that only happens once in a generation - the storybook marriage between an anachronistic fascination with the descendants of some very lucky German he...

Android Assumes Smartphone OS Lead

One day after a well-met iPad 2 announcement, it's a solid bet that the iPhone 5 team at Apple just received orders to work a good deal harder. New stats from Nielsen indi...

YouTube Attracts 8.4 Billion Streams In January

Online video usage in the U.S. is up significantly from the same time last year as time spent viewing video on a PC/Mac/laptops from home and work locations increased 45 p...

Android Named Leading OS Among Recent Acquirers

People who purchased smartphones in the past six months were more likely to buy an Android device than an Apple product by a ratio of about 1.5 to 1, according to a new report f...

Nielsen Names YouTube Top Mobile Internet Video Channel

To mark the end of 2010, Nielsen published a document called "The Top Trends for 2010" this morning, and it's an interesting read, even if most of the lists don't fall...

Nielsen Finds iOS, Android Tied In Terms Of Desirability

Roughly three years after its official debut, the Android operating system has more or less caught up to Apple's offering in terms of desirability, according to Nielsen. T...

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