Nielsen News

This probably comes as no surprise, but consumers under the age of 34 in the United States are the most likely to adopt 4G technology. From the first quarter in 2011 to the fir...

Nielsen Says People Aren’t Watching TV Anymore

It's bad news for advertisers and television studios alike. Nielsen says many people just aren't watching the old boob tube anymore...

Nielsen Reveals Top Online US Brands & Travel Sites

Nielsen is always slaving away to find out what's hot and what the latest trends tell us about consumer behavior. This time they were looking at...

Nielsen and Google AdWords Study Younger TV Viewers

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How We’re Using Our Mobile Devices [Nielsen Study]

With over half of America already using smartphones and about 20% owning tablet computers...

AOL Patterns Online Marketing Strategies After Those Used for TV

AOL will be partnering with Nielsen Online Campaign Ratings to reach their tar...

Obama Trounces GOP Candidates In Site Visitors

Everyone's talking about how this election is the first true "social media" election, and it's true that 2012 will probably see the...

Women Rule The Blogosphere As Both Bloggers & Visitors

Of all days, today being International Women's Day, a timely study...

Americans are More Likely to Use Tablets for Making Purchases

New research from Nielsen has found that smartphone and tablet owners from the United Kingdom, Italy, and Germany are more apt to make online purchases on their PCs after viewing a...

DVR Usage Increasing Among Television Viewers

As television and devices that take advantage of our screen time continue to evolve, so does our utter obsession with using TV grow. Nielsen posted on its...

Nielsen: Smartphones Are For The Young, Wealthy

Smartphones are rapidly replacing feature phones in the pockets of Americans, and...

Nielsen: 70% Of Kids In Tablet-Owning Households Use Them

Kids these days: they get everything they want. I mean, smartphones before they hit puberty is not unheard of and just look at the gaming systems they get to enjoy - Xbox 360s and...

Oprah’s Self-Promoting Tweet Draws Ire Of Nielsen, Fans

Oprah surely wants her brand new show "Oprah's Next Chapter" (airing on her OWN network) to beco...

Nielsen Report: American Viewing Behavior

The latest Nielsen cross-platform report shows that...

Microsoft, Apple Are Most Visited Computer/Electronic Sites

Just as how you go to the grocery store when you want to find food, a new Nielsen...