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Tag: Nielsen

Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012
As a country, we are obsessed with liking, sharing, tweeting, and pinning. Seriously obsessed. Nielsen has just published their Social Media Report fo...
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Kids Are Dreaming of an iChristmas
If you’re wondering what to get your kid this holiday season and want to go the electronics route, you probably can’t go wrong with an App...
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Nielsen Acquires Vizu Brand Metrics Measurement Platform
Today, Nielsen, the ratings and research people, announced they have definitive plans to acquire, Vizu, an online advertising performance meter and op...
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Nielsen Says Funny Trumps Sentimental Every Time
Despite less than ideal economic conditions, consumers are spending money like crazy and if you hope to capture some of that revenue than you have to ...
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Nielsen Says Younger Users Will Adopt 4G Networks
This probably comes as no surprise, but consumers under the age of 34 in the United States are the most likely to adopt 4G technology. From the first ...
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Nielsen Says People Aren’t Watching TV Anymore
It’s bad news for advertisers and television studios alike. Nielsen says many people just aren’t watching the old boob tube anymore. An in...
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Nielsen Reveals Top Online US Brands & Travel Sites
Nielsen is always slaving away to find out what’s hot and what the latest trends tell us about consumer behavior. This time they were looking at...
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Nielsen and Google AdWords Study Younger TV Viewers
Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a sign...
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How We’re Using Our Mobile Devices [Nielsen Study]
With over half of America already using smartphones and about 20% owning tablet computers, it’s interesting to take a look at how we are using t...
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AOL Patterns Online Marketing Strategies After Those Used for TV
AOL will be partnering with Nielsen Online Campaign Ratings to reach their target audience more efficiently. AOL announced today that it will offer ma...
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Obama Trounces GOP Candidates In Site Visitors
Everyone’s talking about how this election is the first true “social media” election, and it’s true that 2012 will probably se...
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Women Rule The Blogosphere As Both Bloggers & Visitors
Of all days, today being International Women’s Day, a timely study was released today by NM Incite, a Nielsen/McKinsey company, revealing that w...
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Americans are More Likely to Use Tablets for Making Purchases
New research from Nielsen has found that smartphone and tablet owners from the United Kingdom, Italy, and Germany are more apt to make online purchase...
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DVR Usage Increasing Among Television Viewers
As television and devices that take advantage of our screen time continue to evolve, so does our utter obsession with using TV grow. Nielsen posted on...
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Nielsen: Smartphones Are For The Young, Wealthy
Smartphones are rapidly replacing feature phones in the pockets of Americans, and...
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Nielsen: 70% Of Kids In Tablet-Owning Households Use Them
Kids these days: they get everything they want. I mean, smartphones before they hit puberty is not unheard of and just look at the gaming systems they...
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Oprah’s Self-Promoting Tweet Draws Ire Of Nielsen, Fans
Oprah surely wants her brand new show “Oprah’s Next Chapter” (airing on her OWN network) to become a big hit like her previous TV of...
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Nielsen Report: American Viewing Behavior
The latest Nielsen cross-platform report shows that Americans are watching more than 33 hours of video per week. Over 90% of viewers are subscribing t...
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Microsoft, Apple Are Most Visited Computer/Electronic Sites
Just as how you go to the grocery store when you want to find food, a new Nielsen report shows that when the people want to find some information abou...
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Hi-Def, Smartphones, et al Rule Our Lives!
Lorraine Baines: Our first television set. Dad just picked it up today. Do you have a television? Marty McFly: Well, yeah! You know we have… two...
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