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Tag: Nielsen

Nielsen Finds iOS, Android Tied In Terms Of Desirability
Roughly three years after its official debut, the Android operating system has more or less caught up to Apple's offering in terms of desirability,...
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Mobile Users Are Using Their Devices in Your Store. Are You Taking Advantage?
9 out of 10 mobile Internet users have accessed the mobile web while at a store, according to a new study from Yahoo...
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Yahoo and Nielsen Research the “Smarter Marketing Mix”
Nielsen and Yahoo introduced some new research on cross-platform optimization today at Ad:Tech NY. The results are interesting, but Nielsen SVP, Me...
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Disney/ABC and Nielsen Partner on Innovative TV Show iPad App
Disney/ABC and Nielsen have announced a new iPad app. The app is the first to be built on Nielsen's new Media-Sync Platform, and uses audio waterma...
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Interest For Smartphones Continues To Grow
In their latest article, eMarketer highlights the growing interest of people to purc...
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Why Are People Searching Less Than They Were a Year Ago?
Nielsen released its version of the U.S. search market rankings for July this week. Google is of course on top with 3 out of 5 searches (64.2%). Ya...
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70% of Global Online Consumers Watch Online Video
This week, Nielsen released a new report on the global state of video consumption, finding that consumers all over the globe are adding screens to ...
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IBM Looks Into Accessible Mobile Interfaces, Google Giving up on Wave?
IBM has partnered with the Industrial Design Centre at the Indian Institute of Technology, Bombay on ...
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Americans Spending More Time On Facebook And Twitter
Americans spend nearly a quarter of their time online on social networking sites such as Facebook and Twitter and blogs, up 15.8 percent from a yea...
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Finding Alternatives To Facebook
With the news confirmed that Facebook membership now exceeds 500 million people ...
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Nielsen Puts Both Yahoo, Bing Up In May
Right on schedule, Nielsen's provided another look at the U.S. search market, and although absolutely nothing changed at the top - Google's market ...
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Social Media Accounts For 22% Of Time Spent Online
The Web is a vastly more social place now than it was a year ago, according to new data from Nielsen.  Double-digit growth occurred in a coupl...
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Broadband Continues To Drive Online Video Viewing
High definition television, DVRs, and the Internet are creating higher quality and better experiences for consumers, leading to an increase in the ...
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Facebook, Twitter Maintain Impressive Momentum
Facebook and Twitter continue to chalk up impressive gains in terms of attracting unique audiences.  A new report from Nielsen frames their gr...
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Americans Increase Use Of Internet And TV Together
Americans upped their overall media usage and multitasking in the fourth quarter of 2009, according to Nielsen's latest Three Screen Report. ...
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Nielsen: Time Spent On Social Networks Up ~60% YOY
Facebook, MySpace, Twitter, LinkedIn, and other such sites are - in general, anyway - doing quite well on a global basis, according to new stats fr...
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Nielsen: Online Video Usage Significantly Up YOY
Glass-half-full and glass-half-empty types, prepare to be split.  New stats from Nielsen indicate that February of 2010 was a great month for ...
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Don’t Count Out Facebook as a Competitor to Google
In case you were wondering, Facebook is pretty popular. Google is of course the undisputed king of search market share, but Facebook has the edge i...
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Consumers More Likely To Pay For Professional Online Content
Not surprisingly, the majority (85%) of online consumers prefer free content, but some categories they would be willing to consid...
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